18 10, 2018

What’s Better For My Business: Google Ads, Google Local Results or Google SEO?

By |October 18th, 2018|Digital Marketing, Google, Google Adwords, Google Maps, Uncategorized|0 Comments

As a digital marketing agency, we get a lot of great questions from our clients. “Which of these three Google products is the most important for my business?” is one of our most-asked. So we’re going to answer it here, publicly, for all to see! But first, a little introduction to each of these valuable products.   Google Ads Google Ads is an online advertising program. Through Google Ads, your [...]

25 06, 2018

What is Better for Your Online Presence – SEO or Adwords?

By |June 25th, 2018|Digital Marketing, Google Adwords, Search Engine Optimisation (seo)|0 Comments

Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you. Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines whereas Google Adwords allows you to buy this traffic instead of getting it [...]

30 04, 2018

5 Ways to Optimise Content for Google Featured Snippet Box

By |April 30th, 2018|Google, Google Adwords, Search Engine Optimisation (seo)|0 Comments

In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]

22 02, 2017

How Google Works For Your Melbourne Business

By |February 22nd, 2017|Google Adwords, Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

Google is the undoubted king in the realm of search engines and the wonders it can do for businesses are second to none. That is why it is important to make sure that you get Google to work for your business instead of the other way around. You have to look to maximising the potential of your website's by following along with what Google wants and then push its limits. [...]

9 02, 2017

The Key Digital Marketing Techniques For Your Local Business

By |February 9th, 2017|Content Writing, Google Adwords, Google Maps, Search Engine Optimisation (seo), Social Media|0 Comments

It is not secret to anyone these days that the digital marketing is a crucial part of a business’s overall marketing strategy. In today’s economy, local business needs to have digital marketing strategies if they are to be successful. Local businesses should follow a comprehensive search strategy for increasing customer traffic and maximising a higher ROI. The digital marketing techniques for small businesses can broadly be categorised into the following [...]

6 02, 2017

SEO For Your Melbourne Demolition Business

By |February 6th, 2017|Google Adwords, Link Building, On Page Optimisation, Search Engine Optimisation (seo), Social Media|0 Comments

Demolition business has a very competitive marketing and to keep up with the competition, an effective SEO marketing strategy would be required. The potential customers for a demolition business include residential, commercial and industrial customers and therefore a website that is more accessible, informative and visible would target the right audience without fail. Demolition businesses should deploy SEO techniques that include using the right keywords, the right phrases keeping in [...]

25 01, 2017

What Is Best For Your Campaign: Google Adwords Or SEO?

By |January 25th, 2017|Google Adwords, Google Algorithm Update, Search Engine Optimisation (seo)|0 Comments

There is always an ongoing debate on which of the marketing strategy works better for a business: SEO or Adwords. And while there are times that you maximise both to your great effect, many people don't have the capital or don't need both for their online campaign. The decision to adopt one or both of these strategies will depend on the nature of your Melbourne business and your industry. Both of [...]

16 01, 2017

How Combining Google Adwords & SEO Will Greatly Benefit Your Campaign

By |January 16th, 2017|Google Adwords, Search Engine Optimisation (seo)|0 Comments

SEO and Google Adwords are two marketing strategies adopted by most marketers to promote your brand and service online. Many marketers use these strategies individually, but using them together can boost your Melbourne business and helps in building a highly effective marketing campaign. But how can combining the two make the difference for your online campaign? Creating a comprehensively planned SEO strategy will bring long-term results and top rankings in the [...]