18 10, 2018

What’s Better For My Business: Google Ads, Google Local Results or Google SEO?

By |October 18th, 2018|Digital Marketing, Google, Google Adwords, Google Maps, Uncategorized|0 Comments

As a digital marketing agency, we get a lot of great questions from our clients. “Which of these three Google products is the most important for my business?” is one of our most-asked. So we’re going to answer it here, publicly, for all to see! But first, a little introduction to each of these valuable products.   Google Ads Google Ads is an online advertising program. Through Google Ads, your [...]

16 07, 2018

Keyword Research – How to Find Keywords for SEO

By |July 16th, 2018|Content Writing, Digital Marketing, Google, Search Engine Optimisation (seo)|0 Comments

More and more, people are turning toward SEO  to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools. Make a List Before you do anything else, make sure you make a list. This list will include any important topics that you think could be [...]

9 07, 2018

The Different Types of Search Queries

By |July 9th, 2018|Google|0 Comments

In order to effectively market your business online, you do need to understand the differences between online used terms and methods.  When it comes to search marketing the term ‘keywords’ is much more commonly used than the term ‘search queries’ and plenty of people make a big mistake by thinking that keywords are just a different term for search queries.  These search methods are not the same in the least. [...]

2 07, 2018

Link Building for New Businesses – Trust, Authority & Relevance

By |July 2nd, 2018|Digital Marketing, Google, Link Building, Search Engine Optimisation (seo)|0 Comments

Millions of people access and use the internet on a daily basis.  The ability to connect to the internet from your mobile device makes it so convenient to log on to do your shopping, find information or be entertained.  But new businesses still have a pretty tough time to lure traffic to their sites despite the fact that hoards and hoards of prospective customers are online at all times.   [...]

11 06, 2018

Should Google+ Still Be a Part of Your Marketing Strategy?

By |June 11th, 2018|Digital Marketing, Google, Search Engine Optimisation (seo)|0 Comments

A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]

21 05, 2018

How Smartphones Are Changing the Way Brand Loyalty Works

By |May 21st, 2018|Digital Marketing, Google, Google Maps, Mobile Marketing, Social Media|0 Comments

Establishing brand loyalty is very important for businesses.  There are more businesses in the world than ever before, geographical competition is faster than ever before and all of these changes make it much more challenging for companies to capture and keep the hearts of their customers.   The smartphone age is once again changing the game when it comes to establishing brand loyalty with customers.  These mobile devices might seem [...]

7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]

30 04, 2018

5 Ways to Optimise Content for Google Featured Snippet Box

By |April 30th, 2018|Google, Google Adwords, Search Engine Optimisation (seo)|0 Comments

In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]