12 11, 2018

Best Ways To Write Page Titles And Meta Descriptions For Search Engines

By |November 12th, 2018|On Page Optimisation, Search Engine Optimisation (seo), Technical SEO|0 Comments

Page Titles Page titles are an important SEO opportunity that many website programmers skip, to their detriment. These are included in a title tag. The text in this tag will be seen either on the browser tab or at the top of the browser window. The page title is given heavy weight by search engine crawlers. Most search engines will include your page title in their search engine results. Thus, [...]

28 05, 2018

5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

By |May 28th, 2018|Digital Marketing, Mobile Marketing, On Page Optimisation, Social Media|0 Comments

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time. Today, we will look at five ground rules to follow when creating an effective digital [...]

16 04, 2018

Why Your Website Bounce Rate is a Lie

By |April 16th, 2018|Digital Marketing, Google, On Page Optimisation, Website Design|0 Comments

The bounce rate is the percentage of the single page visits. A high bounce rate is common for low-quality web pages, and most site owners feel that when users leave their pages without any engagement, their content is not valuable and relevant. Google only tracks the interaction for only 30 minutes. Suppose a user reads your page for 20 minutes goes to another site or reads their mail, and come [...]

11 04, 2018

How Optimise Images for Google Image Search

By |April 11th, 2018|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation (seo), Website Design|0 Comments

Scanning through images has become a great way for online shoppers to find what they are looking for and to stay entertained. Lots of visual social sites like Instagram and Pinterest are hugely popular because of the visual appeal of the content displayed on these sites.    Google’s image result is also very popular for entertainment, business, educational and shopping purposes.  People and especially online shoppers love to scan through [...]

4 04, 2018

The Importance of Creating a Brand Voice

By |April 4th, 2018|Content Writing, Digital Marketing, On Page Optimisation, Social Media|0 Comments

When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on.  Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels.  But one big mistake that [...]

19 10, 2017

15 Easy Steps To Improve Your SEO In 30 Days

By |October 19th, 2017|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation (seo)|0 Comments

When it comes to implementing an SEO strategy for your website things can get a little tricky, especially when you need to take into account the ever-changing algorithms and benchmarks that are set by search engines.   Whilst we understand it can be tempting to implement a range of "quick fixes" to get your page ranking, it's also vital that you plan a strategy that continues to work over time. [...]

11 09, 2017

Experiencing high bounce rates? How Bucket Brigades can help.

By |September 11th, 2017|On Page Optimisation|0 Comments

We all want to increase our web traffic. The more visitors we get on our site, the broader our reach becomes. But simply collecting pageviews is not the end-all-be-all. What you should be aiming for is a combination of a) unique page visitors and b) time spent on the site. In lay terms, that means keeping people interested. Get them to hang around for a while, read your content, check [...]

6 09, 2017

How to optimise your website for LSI searches.

By |September 6th, 2017|On Page Optimisation, Search Engine Optimisation (seo)|1 Comment

Once upon a time, keywords were the only searchable indicator of whether a particular topic was trending. But technology has advanced quickly in recent years. And now, searching for specific subject matter is easier than ever. We can thank Latent Semantic Indexing (LSI) for the sudden ease in content analysis. This technique uses mathematical algorithms to determine whether a body of work contains not only keywords, but any related phrase [...]