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3 02, 2017

Online Marketing VS Digital Marketing: Who Wins?

By |February 3rd, 2017|On Page Optimisation, Social Media|0 Comments

Digital and online marketing are generally confused terms but it is interesting to know how they differ from each other. Knowledge of the difference between the two terms is essential to form appropriate marketing strategies for a business or start up. Digital Marketing Means All Digital Avenues Of Promotion. Let us first read what Digital Marketing is. It basically refers to the totality of all digital avenues that can be utilised [...]

23 02, 2015

Web Design: It’s More than Just Good Looks

By |February 23rd, 2015|On Page Optimisation|Comments Off on Web Design: It’s More than Just Good Looks

Web design is a key aspect of how a business is perceived. It can portray professionalism, establish rapport, and exert the type of image that a business wants its audience to associate it with. Apart from its aesthetic purpose however, web design goes beyond the visual aspect of a business. Many may think that aside from visual perception, not much else can be affected by a website's design, but in [...]