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12 05, 2020

Here’s Why We’re Investing More in SEO, Because of COVID-19

By |May 12th, 2020|Content Writing, Digital Marketing, Google, Search Engine Optimisation (seo), SEO Productivity Tools|0 Comments

With all the uncertainty that COVID-19 has brought into the world of business, it is no wonder that companies are revisiting their marketing strategies.  Considering that the world of marketing — and the world itself — is in constant flux these days, it can be difficult to decide the best way forward for yourself, your employees and your business as a whole. For years, companies have been chasing the next [...]

2 04, 2020

JobKeeper Payment For Employers

By |April 2nd, 2020|Digital Marketing, Email Marketing, On Page Optimisation, Retargeting, Search Engine Optimisation (seo), SEO Productivity Tools, Technical SEO, Working at SMG|0 Comments

If you're like most business owners, then you're probably dealing right now with the COVID-19 pandemic the best you can as it's entirely new grounds for all of us. The economic repercussions of this pandemic model notable difficulties for many Australian businesses, and if you're struggling to retain employees, it's ok because please remember, you're certainly not alone. If you're an owner of a business, then you're probably aware of [...]

22 01, 2020

How to do SEO for Ecommerce websites

By |January 22nd, 2020|Search Engine Optimisation (seo), Uncategorized|0 Comments

Today, it’s a lot easier to create an ecommerce website. If you take advantage of a ready ecommerce platform, you’ll be able to save your costs and get a website developed quickly. Nowadays, you can build your ecommerce website on a variety platforms including BigCommerce, Magento, Shopify, WooCommerce and others. However, it’s not enough to create an ecommerce website to start selling products online. Obviously, you need to do more. [...]

30 04, 2019

Why Combining SEO, Ads & Social Media is Essential for Your Business?

By |April 30th, 2019|Google, Google Adwords, Search Engine Optimisation (seo), Social Media|0 Comments

Of course, great search engine optimisation (SEO in Melbourne) is something all business website owners need, and many are keenly aware of this. Other businesses are more focused on using social media instead. Yet so many website owners are missing the point that the combination of these two important aspects is what will really make the difference. As a general rule, the more information and links that are included on [...]

30 04, 2019

What are the advantages and disadvantage of SEO?

By |April 30th, 2019|Search Engine Optimisation (seo)|0 Comments

Every business owner in Melbourne is looking to maximise his profits in the highly competitive market conditions. SEO in Melbourne is an effective marketing strategy that small, medium and big business enterprises adopt to optimise their website’s performance in search engine results and gain maximum visibility. SEO improves the volume and quality of the traffic a site gets via natural or organic search results. This process involves enhancing the [...]

13 11, 2018

How To Recover From Google Panda and Penguin Penalties

By |November 13th, 2018|Google Algorithm, Search Engine Optimisation (seo)|0 Comments

Google Penalties As Google continues to develop the search algorithms that help it to rank websites, it’s increasingly clamping down on SEO methods that result in a poor user experience. Poor link building strategies can result in Google penalising your website. Google’s penalises websites either manually or through algorithms for engaging in blackhat SEO techniques including using poor link building strategies. A manual penalty results when someone from Google [...]

12 11, 2018

Best Ways To Write Page Titles And Meta Descriptions For Search Engines

By |November 12th, 2018|On Page Optimisation, Search Engine Optimisation (seo), Technical SEO|0 Comments

Page Titles Page titles are an important SEO opportunity that many website programmers skip, to their detriment. These are included in a title tag. The text in this tag will be seen either on the browser tab or at the top of the browser window. The page title is given heavy weight by search engine crawlers. Most search engines will include your page title in their search engine results. Thus, [...]

12 11, 2018

How to Setup Google Console / Webmaster Tools And Analytics

By |November 12th, 2018|Search Engine Optimisation (seo)|0 Comments

When trying to optimise a website, Google Analytics and Webmaster Tools are both invaluable resources. It’s important to understand how these programs work and how to use them to one’s best advantage. How to Set up Webmaster Tools Google makes a program called Webmaster Tools that allows webmasters to take control of their websites. It also gives Google a way to communicate with you about your website, as the [...]