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2 07, 2018

Link Building for New Businesses – Trust, Authority & Relevance

By |July 2nd, 2018|Digital Marketing, Google, Link Building, Search Engine Optimisation (seo)|0 Comments

Millions of people access and use the internet on a daily basis.  The ability to connect to the internet from your mobile device makes it so convenient to log on to do your shopping, find information or be entertained.  But new businesses still have a pretty tough time to lure traffic to their sites despite the fact that hoards and hoards of prospective customers are online at all times.   [...]

30 06, 2018

Top 6 local SEO Tips

By |June 30th, 2018|Search Engine Optimisation (seo)|0 Comments

Why You Need Local SEO for Your Business Website Google now place much more importance on local search results, which makes local SEO crucially important for businesses, even if it’s a national or global business. There are approximately 7.5 billion local searches per month, and 87% of people who search locally online will contact one within 24 hours. This makes the need for local SEO clear to see, as [...]

25 06, 2018

What is Better for Your Online Presence – SEO or Adwords?

By |June 25th, 2018|Digital Marketing, Google Adwords, Search Engine Optimisation (seo)|0 Comments

Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you. Search Engine Optimisation (SEO) allows you to increase your organic traffic and organic rankings in Google and other Search Engines whereas Google Adwords allows you to buy this traffic instead of getting it [...]

11 06, 2018

Should Google+ Still Be a Part of Your Marketing Strategy?

By |June 11th, 2018|Digital Marketing, Google, Search Engine Optimisation (seo)|0 Comments

A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]

30 04, 2018

5 Ways to Optimise Content for Google Featured Snippet Box

By |April 30th, 2018|Google, Google Adwords, Search Engine Optimisation (seo)|0 Comments

In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]

11 04, 2018

How Optimise Images for Google Image Search

By |April 11th, 2018|Digital Marketing, Google, On Page Optimisation, Search Engine Optimisation (seo), Website Design|0 Comments

Scanning through images has become a great way for online shoppers to find what they are looking for and to stay entertained. Lots of visual social sites like Instagram and Pinterest are hugely popular because of the visual appeal of the content displayed on these sites.    Google’s image result is also very popular for entertainment, business, educational and shopping purposes.  People and especially online shoppers love to scan through [...]

19 03, 2018

How to Increase Organic Traffic by Revamping Your Existing Website Content

By |March 19th, 2018|Content Writing, Search Engine Optimisation (seo)|0 Comments

Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying [...]

22 02, 2018

The Complete Guide to Optimising Content for SEO

By |February 22nd, 2018|Content Writing, Search Engine Optimisation (seo)|0 Comments

Content remains king and Google places it among the top three ranking factors. There is a need to stay updated on the latest Google algorithms to ensure that your content is working for you. Your website is like wheels, and without an engine, you will be pedalling without making any progress. While many businesses have embraced the use of content, not many are harnessing the benefits that Search Engine [...]