16 07, 2018

Keyword Research – How to Find Keywords for SEO

By |July 16th, 2018|Content Writing, Digital Marketing, Google, Search Engine Optimisation, SEO|0 Comments

More and more, people are turning toward SEO  to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools. Make a List Before you do anything else, make sure you make a list. This list will include any important topics that you think could be [...]

9 07, 2018

The Different Types of Search Queries

By |July 9th, 2018|Google, SEO|0 Comments

In order to effectively market your business online, you do need to understand the differences between online used terms and methods.  When it comes to search marketing the term ‘keywords’ is much more commonly used than the term ‘search queries’ and plenty of people make a big mistake by thinking that keywords are just a different term for search queries.  These search methods are not the same in the least. [...]

25 06, 2018

What is Better for Your Online Presence – SEO or Adwords?

By |June 25th, 2018|Digital Marketing, Google Adwords, Search Engine Optimisation, SEO|0 Comments

Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you. SEO will allow you to increase your ranking in Google, but Google Adwords as plenty of benefits as well. Below, we’ll tell you all about both tools and which one is [...]

11 06, 2018

Should Google+ Still Be a Part of Your Marketing Strategy?

By |June 11th, 2018|Digital Marketing, Google, Search Engine Optimisation, SEO|0 Comments

A couple of years ago, Google+ was the social platform that every brand and business was trying to get on. Building circles and social profiles on the platform was an essential aspect of marketing strategy, and every effort was geared towards making the most out of the platform. That was until Facebook and Twitter made additions to their platforms which led to massive migrations. The monstrous numbers of users on [...]

28 05, 2018

5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

By |May 28th, 2018|Digital Marketing, Mobile Marketing, On Page Optimisation, SEO, Social Media|0 Comments

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time. Today, we will look at five ground rules to follow when creating an effective digital [...]

7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, SEO, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful online marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and [...]

30 04, 2018

5 Ways to Optimise Content for Google Featured Snippet Box

By |April 30th, 2018|Google, Google Adwords, Search Engine Optimisation, SEO|0 Comments

In the past, Google has refined how it displays results to users, and the notable change has been the featured snippet boxes it displays before the search results. A featured snippet box appears when users input a question-based query in the search bar. The snippet displays content from one of the pages ranking high on the SERP that directly gives answers to the question-based query, without the user having to [...]

19 03, 2018

How to Increase Organic Traffic by Revamping Your Existing Website Content

By |March 19th, 2018|Content Writing, Search Engine Optimisation, SEO|0 Comments

Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying [...]