18 06, 2018

Top 5 Facebook Marketing Mistakes to Avoid

By |June 18th, 2018|Digital Marketing, Mobile Marketing, Social Media|0 Comments

According to a report conducted early this year, there are more than 100 billion active Facebook users. This statistic makes it a perfect marketing platform for any company that is keen on reaching out to potential clients from all across the globe.   Just like other digital marketing strategies, there is a need to make strategic decisions to get maximum ROI from your Facebook marketing campaigns. Here are the top [...]

28 05, 2018

5 Ground Rules to Follow When Crafting an Effective Digital Marketing Strategy

By |May 28th, 2018|Digital Marketing, Mobile Marketing, On Page Optimisation, SEO, Social Media|0 Comments

Having an effective digital marketing strategy is one of the guaranteed ways of making sure that your business achieves its sales objectives. There are many strategies that you can use to accomplish this goal, but if you do not take time to create the right one, you will primarily be wasting your money and time. Today, we will look at five ground rules to follow when creating an effective digital [...]

21 05, 2018

How Smartphones Are Changing the Way Brand Loyalty Works

By |May 21st, 2018|Digital Marketing, Google, Google Maps, Mobile Marketing, Social Media|0 Comments

Establishing brand loyalty is very important for businesses.  There are more businesses in the world than ever before, geographical competition is faster than ever before and all of these changes make it much more challenging for companies to capture and keep the hearts of their customers.   The smartphone age is once again changing the game when it comes to establishing brand loyalty with customers.  These mobile devices might seem [...]

14 05, 2018

How to Use Live Videos to Generate Leads and Sell

By |May 14th, 2018|Digital Marketing, Mobile Marketing, Social Media, Video Marketing|0 Comments

With the ever-changing dynamics in the internet environment, more solutions are available for businesses. One such solution is maximising your company’s sales through lead generation. This article will offers perspective in this respect. Using Prompts and Teasers as Leads Generators It is agreeable that live videos have proven to be successful in marketing. It thus makes it all the more important to use prompts and teasers to attract potential leads [...]

7 05, 2018

Audience Segmentation: The What, Why and How

By |May 7th, 2018|Content Writing, Digital Marketing, Google, SEO, Social Media|0 Comments

When you are developing your digital marketing strategy you will come across plenty of complex activities that play a crucial role in developing an effective marketing campaign.  Audience segmentation is one of these activities that are incredibly important for developing a successful marketing strategy. If you are not sure what audience segmentation is then you can definitely read on because we are going to reveal the what, why and how [...]

4 04, 2018

The Importance of Creating a Brand Voice

By |April 4th, 2018|Content Writing, Digital Marketing, On Page Optimisation, Social Media|0 Comments

When you implement digital marketing into your business strategy there are so many different things to remember and different marketing areas to focus on.  Most companies dish out a lot of money to create brand awareness for their business so anyone can easily recognize them. Plenty of companies do everything they can to ensure that their products or services are promoted on all popular channels.  But one big mistake that [...]

15 11, 2017

The What & Why of Conversational Writing Style

By |November 15th, 2017|Content Writing, Email Marketing, SEO, Social Media|0 Comments

Once upon a time, websites heralded professionality by way of an unbiased opinion, neutral tone, passive voice... (Yawn.) Blogs and diaries were for a more personal style of writing– one speaking directly to the reader and written directly from the perspective of the writer. These platforms also allowed for personal anecdotes that more serious forums never would. But as time has gone on and platforms have merged and transcended, all [...]

27 06, 2017

Customer Retention: How To Maximise It With Social Media

By |June 27th, 2017|Social Media|0 Comments

Social media has become one of the most powerful marketing tools for the businesses in Australia. As a marketing tool, it helps businesses retain customers and maintain an effective line of communication with them. That being said, every business owner in Australia should know how to make the best use of social media for the betterment of their business. Here’s how to maximise customer retention with social media. Build Closer [...]