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22 11, 2015

Why Small Businesses should be using Google Place Listings

By |November 22nd, 2015|Search Engine Optimisation (seo), Social Media|Comments Off on Why Small Businesses should be using Google Place Listings

One underused and often neglected method to draw online traffic to your website is the optimisation of Google Places Listings. Many local business owners of all industries (from labour to white office jobs) often ignore creating and developing a Google Place Listing because they figure it is time consuming, inefficient and less effective than other online strategies. In fact, by neglecting the promotion of your business on this very valuable [...]

15 11, 2015

LinkedIn: Your business’ missing Social Media Beast

By |November 15th, 2015|Search Engine Optimisation (seo), Social Media|Comments Off on LinkedIn: Your business’ missing Social Media Beast

It’s part of social media’s “big three”, but LinkedIn has always been a little bit behind the eight ball for businesses, compared to Facebook and Twitter. But over the last few years, it’s made strides get ahead and help businesses grow their brand identity, their experiences and their ideals. Within the world of LinkedIn, there are a few nifty ways in which you can promote your business on the world’s [...]

11 10, 2015

Standing Out in the Digital Job Hunt

By |October 11th, 2015|Social Media, Website Design|Comments Off on Standing Out in the Digital Job Hunt

The boom of the Internet and the conversion of business practices to the online world has meant an increase in digital marketing jobs. Of course, as with the case with an new, exciting and booming industry, there are more and more individuals looking to break into it. We understand it is tough enough in this day and age to get a job in any field, let alone one specifically tailored to [...]

13 08, 2015

How Social Media & SEO are your Recipe to Success

By |August 13th, 2015|Search Engine Optimisation (seo), Social Media|Comments Off on How Social Media & SEO are your Recipe to Success

When establishing their online presence, businesses will often choose to "divide and conquer" by separating their SEO efforts from their social media platforms without realising that these two techniques can actually work hand in hand with one another. While they may be different in the way each is actually put in place, they have more in common that meets the eye, and when combined with strength, they can become the [...]

6 03, 2015

Social Media Platforms: Which One is Right for Your Business?

By |March 6th, 2015|Social Media|Comments Off on Social Media Platforms: Which One is Right for Your Business?

In order to have an effective social media marketing strategy, it is not only important to focus on a target audience; it is also imperative to know where to find that target audience. With the increase use in social media platforms over the last few years, we have seen a variety of content come our way. Not only are social media platforms emerging left and right, but the way in [...]

19 01, 2015

How to Improve Engagement on Social Media Posts

By |January 19th, 2015|Social Media|Comments Off on How to Improve Engagement on Social Media Posts

While social media profiles are meant to effectively showcase brands, followers do not log on to their social media accounts to read robot-like status updates. Instead, brands should seek to find a balance between professional and casual. There are ways to remain true to professionalism while engaging with audiences in a charismatic manner that makes them feel happy to be involved in conversations. Be a Person Social media profiles are [...]

20 11, 2014

How to maximise your online brand presence

By |November 20th, 2014|Social Media|Comments Off on How to maximise your online brand presence

In this day and age, it is no secret that having a prominent online presence for your business, no matter the industry you are in, is a win-win situation. Digital marketing has completely transformed the way businesses get their names out there. It has also changed the way customers interact with businesses and the way they choose who they want to do business with. In order to build a successful [...]

9 07, 2014

Differences between SEO and SMO in today’s world

By |July 9th, 2014|Search Engine Optimisation (seo), Social Media|Comments Off on Differences between SEO and SMO in today’s world

Search Engine Optimisation, SEO, and Social Media Optimisation, SMO, are two very heavily used terms in the online realm. Both things are implemented with the objective of increasing awareness of a brand or business and driving traffic to its online profiles. SEO derives this traffic from search engines while SMO derives this traffic from social media pages. While both SEO and SMO have the same objective, they utilise different tactics. [...]