14 09, 2018

5 Secrets to Supercharge your business on Google Maps

By |September 14th, 2018|Uncategorized|0 Comments

If you want to grow your business, Google Maps is one of the best tools on the market. When searching for businesses, consumers use mapping products 44% of the time. On average, 41% of these place searches result in an on-site visit. Ipsos study. So take advantage of all the customer traffic the platform. On top of that, a majority of the functionality is free to use, so it won’t [...]

4 06, 2018

The Anatomy of Google Search Listing

By |June 4th, 2018|Uncategorized|0 Comments

Google has hundreds of rules they use in ranking search results, they update the rules regularly, and it is daunting to know them all. Nine out of 10 people use Google on a daily basis to find sites, products, and services. It is therefore important that you research on how to streamline your SEO activities to ensure that your website and blog appear high on the search engine results pages [...]

1 03, 2018

5 Ways to Maximise Pay-Per-Click Impressions

By |March 1st, 2018|Uncategorized|0 Comments

In our highly digitalised world, you need to have robust marketing strategies to stay ahead of the curve. The first step to achieving this goal is hiring a team of professionals who have a deep understanding of the various digital marketing strategies. The second step is creating campaigns, implementing, and monitoring them to be sure that you are headed in the right direction. PPC (Pay-Per-Click) has proven to be among [...]

22 02, 2018

The Complete Guide to Optimising Content for SEO

By |February 22nd, 2018|Uncategorized|0 Comments

Content remains king and Google places it among the top three ranking factors. There is a need to stay updated on the latest Google algorithms to ensure that your content is working for you. Your website is like wheels, and without an engine, you will be pedalling without making any progress. While many businesses have embraced the use of content, not many are harnessing the benefits that Search Engine Optimisation [...]

9 02, 2018

What is Cross Channel Marketing and Why Do You Need It?

By |February 9th, 2018|Uncategorized|0 Comments

Today, there is a myriad of connecting devices and platforms that customers use in their daily interactions. As a brand, your objective is to reach the customers across different channels. This is ideally what cross-channel marketing is. It is the ability to seamlessly reach your customer across multiple channels or touch points. There are various ways that businesses can harness the benefits of cross-channel marketing. For starters, it is important [...]

2 02, 2018

Simple Ways to Drive More Traffic to Your Website

By |February 2nd, 2018|Uncategorized|0 Comments

In the current digital world, virtually all businesses have a website that they use to advertise their products and services as well as process orders. Competition is stiff, and only the best succeed in achieving their sales goals and objectives. Research has proven that the most successful businesses in Australia have mastered the art of getting as much traffic as humanly possible from various search engines such as Google and [...]

8 01, 2018

Top SEO Trends for 2018

By |January 8th, 2018|Uncategorized|0 Comments

The world of Search Engine Optimisation (or SEO as you may know it) is fast-moving and constantly shifting thanks to new technological advancement. Computers are getting faster by the second, innovation is reaching new heights, and consumer expectations are higher than ever. This is why it’s so important for your business to take advantage of proper SEO strategies; this is what will allow you to stay on top of your [...]

14 12, 2017

How to Clean Up Your SEO Strategy & Start Ranking

By |December 14th, 2017|Uncategorized|0 Comments

SEO is what we live and breathe here at Search Marketing Group, but for the average business owner (who don’t work in a tech-related field), SEO jargon can easily go in one ear and out the other. That doesn’t mean you don’t care– of course you do! You want your business to thrive both on and offline. But a limited exposure to search engine optimisation coupled with limited time to learn [...]