Content Analysis…And why it is important!

Content analysis is a significant part of creating and maintaining effective web content. It is basically an analysing approach and a process for evaluating your web content with respect to features like:

  • Branding
  • Usefulness
  • Relevancy
  • Usability
  • Tone and voice
  • Format
  • Delivery channel
  • Search Engine OptimiOptimisation

So basically, content analysis is a methodical analysis for summarising any type of content by considering these above mentioned aspects. It enables objective evaluation of the content where other methods fail to provide. The analyses are in written word as in it is a quantitative method but the answers of the analyses are numbers and percentages.


Although such analyses seem simple and raw, they serve two purposes:

  1. It removes the quality of the summary being based upon or influenced by personal feelings, tastes or opinions as in eradicating subjectivity.
  2. To make the process of observing trends easy.

Well, how would you know if your content is good and effective if you don’t assess it regularly? So a content analysis helps in:

Clear ROT (Redundant, Outdated or Trivial content)
Content analysis helps you be updated with the latest trends of the market and remove all that has been outdated and not yet useful or up to the latest situation going around.

Cover Gaps
It allows you to identify any gap or opportunities you might have missed in capturing or gaining the attention of your audience and put any content that might work towards focusing on nurturing your audience more.

Brand Messages
Content analyses make you prioritise important brand messages and puts key elements more upfront. Brand messages update with time and so should your content.

You can easily stand equal to your competition or even a step ahead if you analyse your content up to the current market trends.

It helps sustain quality that helps your customers and clients to make positive decisions towards your brand.

Content analysis uncovers causes of things that are expressed in the content through any medium but what an analyzer really needs to do is focus on what exactly is the cause to be found through the analyses because there is a lot of content going present and even if you are specified with a particular field of work and to analyze its content then even there is no limitations to the amount of content you can get. So it is most important to stay focused upon what you want to find out and what you want to update and what should not change and remain the same.

So in conclusion, content analysing is a process with significant importance in all fields and all parts of the world. Whether you reside in Melbourne, Australia or any part of the world, whether your field is marketing, accounting, media or science, every field generates some kind of content and that content needs constant upgradations according to the latest trends that are going on that field’s particular market and the latest information availability. Whenever you feel that maybe your website is not performing well or you are going to launch a new one that is the best time to perform a content analysis.

In Summary – Why it is important! 

Modern algorithms are designed to analyse and favour quality content. There are a few ways that you can use this to your advantage. First, always provide unique and relevant text, which should be a given. Second, make sure that keywords are used in title and header tags within the content. Use a keyword density tool to ensure that you are at the perfect keyword density, which is less than 4%.

Long string keywords are important to include in high-quality content. Many people search for these keywords, such as “how to brush fluffy siamese cat after bath” and similar. Because most highly ranked sites are not optimising as much to these long string keywords, even the smallest and lowest ranked website has a chance to get on the first page of results with these.