Content Marketing

Welcome To Search Marketing Group

  • Are you struggling to generate leads from your website?
  • Are you not ranking on 1st Page of Google organically?
  • Are you finding Adwords too expensive with very little results?

When it comes to your business, brand is everything.

We’re sure you’ve heard this all before. But how do you build brand? How do you convince others that what you have is different from the products and services offered by your competitors? You can brag about quality and price all day long, but at the end of the day, what makes that potential client believe you and convert into a loyal customer?

The answer is simple: content.

There’s a reason that giants like Coca-Cola spend more money on content creation than other forms of advertising. Consumers recognise quality content as a sign of authority, which — in the long run — results in improved brand trust, greater lead generation and more sales.

Results For A Roofing Company

🔥 From 0 leads pm to 120+ leads/ monthly
🔥 40% increase in renevue

Result Driven Digital Marketing

Web Design

We will handcraft a custom-made website built for converting visitors into leads and sales for you.

Google Adwords

Getting Adwords managed by a Google partner can help you generate more leads at a lower cost per acquisition.

SEO

Our specialist team will get your website ranking on page 1 of Google and drive more leads.

Facebook Marketing

We will help you generate leads from Facebook Ads in a cost-effective way with complete funnel management.

Retargeting

If you are not retargeting your visitors then you are losing those customers to your competitors. We got you covered!

Email Marketing

If you have an email list, you already have a built-in audience who are interested in what you have to say (and sell). Why not take advantage of it?

CRO

We will use the data from your analytics and user feedback to drive more conversions and leads through conversion rate optimisation.

Local SEO

Google business local pack is a great way to drive traffic and leads quickly from your listing in your local areas. Click hereto start.

Why the shift?

Consumers have become more savvy, meaning that traditional marketing techniques are no longer as effective. We have become less trustworthy and more critical about the content we consume. We don’t want to be told about a product through an advertisement.

Branded content offers more value to the reader and gives them a reason to engage with your business outside of the sale transaction. While it doesn’t always result in a purchase straight away, this establishes your business as a trustworthy source and, over time, builds up loyalty and equity. When a customer is in the market, they’re far more willing to buy what you’re selling.

Get (more than) your money’s worth

Consistent, cohesive content is worth its weight in gold. For every dollar that you spend, content marketing generates three times as many leads when compared to traditional marketing. On average, it costs 41% less than paid search, making it extremely cost-effective.

There’s a reason that 70% of marketers are actively investing in content marketing: it’s cheaper and it works. If you’re part of that remaining 30%? You need to seriously kick things into gear.

More science and stats

Need more proof about the power of content? Consider this:

  • 70% of consumers prefer to get information from an article or blog post over an advertisement
  • 95% of B2B service and product buyers consider content as a key aspect of trustworthiness when evaluating a business
  • 1 in 10 blog posts are compounding (in the long term, organic search steadily directs traffic to these posts)

Results For A Landscaping Company

🔥 From 0 leads pm to 300+ leads pm
🔥 200x Growth

So how does it work?

Content is great. We’ve established that. But do you know what is even better?

Content that people actually engage with.

The number one search when it comes to content marketing is “Content Marketing Strategy.” Most people understand how important it is, but have no idea how to go about it. If you’re producing new pieces of content day after day that no one is reading or viewing, you need to re-evaluate.

Search Marketing Group takes a data-driven approach to determine the best kind of content to benefit your business. We take a look at your audience, competitors and goals to develop a short and long-term plan of attack.

With a mix of analytical and creative minds on our side, we can help you strategise and produce compelling content that converts.

Want to build up your brand identity? Talk to one of our content specialists today by calling us at 1800 732 724 or leaving us a message.

GET A FREE SEO QUOTE




Client Reviews

 Fantastic company to deal with. Very professional and a high attention to detail that is not normally seen in an Australian business. Recommend these guys for SEO and website building.
Managing Director – Bang Packaging.

 We have found SMG to be very professional, proactive and helpful in respect of our marketing needs. The whole team are also very helpful and have gone to significant lengths to assist us with any technical issues we have had to deal with. We highly recommend Search Marketing Group to anyone seeking a quality and effective marketing team.

 I have been with Search Marketing Group for 4 years now and i have been extremely happy with the service and results. My business has grown drastically because of these guys. Great job definitely recommended!

 I have been using Deepak for a long time now and would recommend SearchMG to anyone looking for great service and brilliant results. 8 years and still going strong.
Thanks Search MG team

We have been with Search Marketing Group for 4 years now and I highly recommend them. They have done excellent SEO on our website and also manage our Google Ads which has been generating an excellent return on investment for us since we came on board with them. They are professional and also go the extra mile to help always. Keep up the good work.

I have been with Search Marketing Group for 4 to 5 years now and they have helped me grow my business from few hundred thousand dollars to a few million dollars over the last few years. Deepak and and his team are great and always go the extra mile to deliver. I highly recommend them.