What is Conversion Rate Optimisation?
Put simply, conversion rate optimisation increases the chances that a visitor to your website will fulfil the intended action. This can be to call your company, subscribe to your email list, schedule a consultation, request a quote, download content or even just plain and simply buy from you right there and then.
Basically? A good conversion strategy will give visitors that gentle nudge in the right direction to become a lead or customer.
Science and stats
- The top 10% of websites convert at 11.45% or higher
- Conversion rates are the highest in the first five seconds of page loading time. Every second of additional load time results in a 4.42% drop in conversion rates.
- Although landing pages are the least popular type of signup form, they have the highest conversion rate. Interestingly, popups (the most popular signup form) have the second-lowest conversion.
So how does it work?
First of all, we get to know you and your company. Every client is different and each industry will have different ingrained methods of conversion that customers are used to. We take a look at your existing conversion rate and strategy — what works and what doesn’t.
Using this, we can craft a tailored conversion strategy for your target audience guaranteed to shift them into gear.
We use a data-driven approach to study your audience and determine what makes them convert. We optimise your Call to Action and conduct thorough A/B testing to see what option resonates with your customers in order to provide them with the ideal user experience. We make it as easy and compelling as possible, giving your customers no reason not to convert.
Whether you want us to optimise an existing website or want to start from scratch, our collection of professionals are more than capable.