When initially came to us, they’d already been working with another SEO company who just wasn’t getting them the results that they were after. What business they were getting from the website was being funnelled straight back into the SEO campaign in what seemed like a never-ending cycle…
We all know that when it comes down to your online marketing, it’s all about the ROI. If you’re not getting the return for the money you’re putting in, then you might as well pack it up and seek an alternate route.
Luckily for , they’d searched for a local SEO within Google when they saw us ranking on the first page and decided to give us a call.
Here’s what they were after:
- Top rankings for all local dentist related keywords within Brunswick and surrounding suburbs.
- They also wanted to focus on their more specific services such as teeth whitening, cosmetic dentistry etc…
- They wanted to work with a transparent SEO company who’d give them a clear strategy as to where they are, where they need to be and exactly how to get there.
How We Literally 3X Their Expectations!
Once the campaign started, we went to work. During our initial audit, one of the first things we found was the lack of content and the need for some much needed improvements.
We devised a complete content strategy, got our in-house copywriter to spruce up the content, optimise pages for the client’s target keywords and improve the general layout.
Then we worked on various on-page improvements that honestly we were surprised were never addressed by the previous SEO company. 404 errors fixed, 301 redirects optimised for the correct pages, improving the website’s crawl budget, planning and implementing a complete interlinking strategy for every page on the site.
Phew! After a good few months of work, here’s the result… Leads have tripled since they initially came onboard!