Are There Any Disadvantages Of SEO?

Every business owner in Melbourne is looking to maximise his profits in the highly competitive market conditions. SEO is an effective marketing strategy that small, medium and big business enterprises adopt to optimise their website’s performance in search engine results and gain maximum visibility.

SEO improves the volume and quality of the traffic a site gets via natural or organic search results. This process involves enhancing the internal and external aspects of a website to achieve the marketing goals. The benefits of a well-planned SEO campaign are many. But, the question that remains in the mind of various business owners in Melbourne is that can there be any disadvantages to SEO. The answer to this question is yes. All marketing channels have their advantages and disadvantages, so does SEO. But, its advantages are sure to outnumber the few disadvantages. Here are some of the disadvantages of SEO:

Takes Time– It is a slow and time-consuming process before you see the positive results. You will have to invest a lot of time daily. This process is not for businesses looking for immediate results. For, new sites, the outcome may take months to accomplish. Also, it will take a long time to achieve Return on Investment (ROI) from your efforts. Small businesses in Melbourne may not prefer it as they need good revenues in the short term to fund their continued operations.

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Unpredictable Results

SEO is a bit inconsistent and it is hard to anticipate results for a given investment. The results will completely depend on the search engine algorithm. You have no complete control over the results. There is no guarantee that in spite of the continuous efforts you will land on the first page of the search engines for the given keyword.

Risk of Being Penalised

Google search algorithms change at regular intervals and it keeps coming up with updates like Panda, Penguin and Hummingbird that can  put all your marketing efforts in drain overnight. This risk is mainly on companies using Black Hat techniques to get your business to the top in the short term. Always look for companies that use white hat techniques. They won’t be the cheapest but will give you the value of your investment and protect your site from getting penalised.

No Full Control

Only the search engines have control over their algorithms and you will have no control over how much and what type of traffic the site will generate.

As mentioned earlier, SEO remains the top choice for all businesses in Melbourne looking to make a mark in the online world. It has both its advantages and disadvantages. Partnering with an experienced and professional marketing agency in Melbourne will make sure that you get the desired results.

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