Search engine optimisation (SEO) is critical to a successful eCommerce website, as it can help your website be discovered more easily by potential customers. However, it can be difficult to decide which keywords or phrases you should use to optimise your site. That’s where the team at Search Marketing Group can help. As experienced eCommerce SEO specialists in Melbourne, they can create an effective SEO strategy for your website that takes into account your specific needs and goals.
From researching which keywords will likely provide the best results, to developing and executing the most suitable techniques and approaches to optimise your website, the skilled staff at Search Marketing Group will strive to ensure your brand and website are as successful as possible. No matter the size of your business or the age of your brand, with the right strategy and approach, they can help you reach new heights and reap the rewards of successful eCommerce SEO services.
Improve Your eCommerce SEO Performance in Melbourne with Our Comprehensive Approach
At Search Marketing Group, our goal is to help eCommerce websites reach their full potential. We provide a detailed approach to eCommerce SEO to drive organic traffic and increase conversions and sales. Here’s what you can expect from our services.
- Auditing Your Website
Our first step is a thorough audit of your website. This includes testing page speed, checking for the presence of essential tags like title and meta tags, reviewing URL structure, detecting duplicate URLs, and assessing user experience factors like the presence of 404 error pages, breadcrumbs, and website navigation. We also ensure content quality, the presence of an SSL Certificate, and other key components.
- Custom strategy
Every business requires a customised eCommerce SEO strategy to be successful. At Search Marketing Group, we take the time to understand your goals and then tailor our services to match them.
- Keyword Research & Implementation
It’s essential to select the right keywords to optimise for. We’ll do in-depth research to identify the terms and phrases you should include in your content. Then, we’ll ensure that these keywords are properly represented across all pages of your website.
- Technical SEO
We’ll improve your website’s usability with our technical SEO services. This includes following Google’s best practices, implementing schema markup and any necessary fixes, and optimising page speed and mobile responsiveness. We’ll also PAY SPECIAL attention to optimising product detail pages.
- On-Page SEO
Our team excels at On-Page SEO, which entails optimising headlines, HTML tags, pictures, and content. This is the foundation of any SEO strategy, and our experts make sure that there is full optimisation of your website.
- Product Page Optimisation
Product pages are essential for eCommerce businesses, as they are often found for particular long-tail keywords. We’ll optimise your product pages for better visibility and help you get more targeted organic traffic.
- Off-Page SEO
Off-Page SEO is an important part of any eCommerce SEO strategy. We’ll do high-quality link-building to raise your website’s authority, as well as create content on third-party websites for increased exposure.
- Content Creation
To reach your full potential, creating original, high-quality content is crucial. We can write pertinent blogs, articles, press releases, and even eBooks. This will help attract more customers to your website.
At the end of each month, we’ll provide you with a detailed report outlining your website’s major KPIs. This includes rankings, conversions, customers, sales, and more. We’ll also set up regular follow-up conversations to review the report and assess the effectiveness of our strategy.
Maximise Your Online Store with Our Leading eCommerce SEO agency
Discover the digital marketing agency that can skyrocket your online store’s success! Our team of eCommerce SEO consultant melbourne, Australia understands the ins and outs of optimizing Shopify, Magento, and WooCommerce platforms for optimal performance. At the same time, we take the time to truly get to know your organization, industry, and catalog so that our customized approach can help you achieve the biggest, most incredible results. Plus, you’ll have a dedicated, hands-on manager to support your team every step of the way.
Ready to accelerate your revenue? Contact us today and experience the amazing outcomes of our eCommerce SEO packages available in Australia & Melbourne!