Search Engine Optimisation is the process of increasing the organic / unpaid website traffic through Search Engines like Google, Bing, Yahoo, etc. This does not include paid Ads or direct traffic. The process includes getting backlinks from relevant websites, optimising the website structure, content, speed and other factors that contribute to getting higher rankings for keywords that your potential customers search for.

At Search Marketing Group, we’ve always worked with an array of clients from many different industries. Which means we understand several sectors and the challenges each face. As well as have a thorough understanding of specific industry competition and the competitiveness each faces with SEO keywords.

There are two major ways of getting traffic from Search Engines; paid and unpaid. Paid ads usually works out to be an expensive exercise. Businesses that uses the combination of SEO and paid ads usually gets the best results. Organic listings are always up their and have no click cost so you can imagine the return on investment versus paid ads that cost per click.

At Search Marketing Group, we have worked with over 400 businesses and specialises in SEO. We have been around since 2012 and mastered the way Search algorithm works which has allowed us to rank thousands of highly competitive keywords for our clients on 1st page of Google. We are good at what we do and offer excellent support that a business need.

SEO is an investment of time and money. It depends on your industry and competition your business faces in the competitive marketplaces. There is much work needed, along with a lot of time investment to be able to achieve brilliant results. We analyse the market along with your industry before we can give you an accurate effect.

As above, SEO is an investment of time. It’s a strategy which we build and grow over many months before the results will start showing. There are many factors such as competition, industry and authority, which factor into how long your SEO will take until you get results. As a general guide, it’s best to expect results anywhere from 3-6 months if not longer, and during these months your leads and website traffic will grow gradually.

An account manager as a one point of contact is assigned to each campaign for everything.

Starting with a discovery process about your business goals and customers, we then go back to many highly reputed industry tools like SEMrush, Ahref, Majestic, MOZ, Google Keyword Planner, Google trends, Ubersuggest and many more to find the right words that your potential customers are using to find businesses like yours on Google and other Search Engines. We work together with our clients to find the most targeted keywords for them.

Keywords depend on the size of the website and also the campaign objective. A website that ranks for many keywords including competitive keywords and also longtails keywords, usually gets a big share of the pie of traffic in their niche. We offer our suggestion about the package after an initial consult.

Our report consists of SEO rankings, Google Analytics, Google Ads, content generation, Social Media stats, a summary of the progress of the campaign.

We offer full business hours support from Monday to Friday between the hours of 9Am – 5Pm.

Our team consist of Search Engine Optimisation Specialists, Google Ads specialists, Web Designer, Web Developer, Account Managers, Content Writers and Social Media managers.Our office is based in Port Melbourne.

When combined, these two strategies become a powerful digital marketing tactic. They help you get closer to your goals faster, create more qualified traffic, get you higher visibility in search engine results page and give you a better return on your investment.