We are skilled at the art of remarketing
As much as Google Remarketing is driven by data, there is also a delicate balance that only the most skilled digital marketers can achieve.
Even though we know that all our data is online, we hate being reminded of it. With remarketing, you will need to create unobtrusive ads and you will need to create a lot of them. Seeing the same image of a brand following them everywhere they go is a surefire way to put your customers off your company for good and get the label of ‘stalker’.
How does it work?
By placing a tiny bit of code (a ‘tag’ or a ‘pixel’) on your site pages, you can easily add customers to your remarketing list and follow their search journey long after they leave your site. With Google Remarketing, you have access to the Google Display Network and can remarket to 90% of the world’s Internet users.
Your remarketing list can be broken down into smaller subsections such as location, products/services or purchase behaviour that you can use to target different subsets of your customer base. That way, you can tailor the content you show to them so it is the most relevant.
And with a bunch of other analytic tools at your disposal, you will be able to take your campaign to the next level; for example, we can look at your target market’s buying cycles and habits over a longer period of time to sell to them when they need to repurchase or are in the market for a new option.