Penguin Algorithm & Penalties
It used to be almost impossible to over-optimize a website, but Google’s Penguin update changed this. Now many webmasters tiptoe a fine line, trying to get as optimized as possible without being penalized. There are several ‘anchor text optimization tools’ that are free online and can help a website to stay on track.
Google Penguin Criteria
Google Penguin also made other changes. Search engine bots now scrutinize your site for less scrupulous methods of SEO. Inbound links are now especially important. The penalty for being over-optimized is languishing on page 2000 of search engine results.
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