If you’re like most business owners, then you’ve worked hard to develop your brand’s social media following. However, making mistakes will have your followers, dropping faster than you can imagine

So, be mindful and avoid the following 7 social media mistakes.

1.Too Much Self-Promotion

People use social media to have a good time, to catch up on what’s going on with their friends, family and the world. So, your content needs to be fun, exciting and helpful. Do NOT post ads in your social media feed. Focus on creating content which inspires and educates. These types of posts get more likes, comments and shares, which means increasing your organic reach.

2. Feeding the Trolls

Social media sometimes bring out the worst in people. They can say the nastiest things about your brand, product, staff or service. They have turned into the internet term, TROLLS. These trolls can upset your page with negativity. Their influence can even spread to other customers. Getting into arguments with a troll is never a good idea. It’s best practice to reply trolls publicly in an amicable way and then aim to transition your communications with these customers to private messaging so you can get to the bottom of their concerns quickly and discreetly.

3. Incorrect Post Frequency

Nobody wants to see 8 photos a day of your product, even if it’s the best product in the world. At such a high frequency, it’s impossible to keep up the quality of your social media content. Small to medium brands should aim for 1 post per day maximum unless you’re promoting a special event.

On the other side, accounts which only post once or twice a month can begin to look like ghost towns. You’ll struggle to build your community unless you’re posting at minimum 3 times a week.

4. Poor Lighting

Better lighting creates better-looking photos and draws more engagement to your social media content. Dark or overexposed photos won’t delight your audience, and they certainly don’t belong on your feed. You want to show your products in the best light possible. Don’t worry if you can’t afford professional lighting gear. The sun is free so take your images during daylight hours.

5. Irrelevant Content

#internationaldoughnutday might be relevant to Krispy Kreme, but it’s not related to all businesses. Getting involved in an international day is an easy source of content for a post, but does your audience care?

Make sure your content is relevant to your industry and your business. Measure follower engagement and if a post didn’t resonate, don’t do it next year.

P.S. If you want to buy the team at Search Marketing Group doughnuts, any day works for us.

6. Using Stock Imagery

Stock imagery is readily available, cheap and sometimes even free. But the trouble is everyone else is using stock imagery too. Which means people begin to switch off and not pay attention to your images.

Make sure your imagery shows off the unique selling proposition of your product or service with authentic images.

7. Buying Fake Followers And Likes

Buying fake followers will harm your reputation. Remember, they’re fake, which means they won’t buy your product and they’ll reduce your accounts engagement rate in the long term. Buying fake followers is strictly prohibited by all major social media sites, meaning can even get your account banned. Keep your focus on conversions and engagement from real customers, and use your budget for marketing that which actual results.

Why Combining ALL digital marketing strategies is Essential for Your Business

We’ve looked at the importance of what mistakes not to make when using your social media platforms to market your business. So now let’s look at other vital digital marketing strategies to help level-up your business, fast.

Excellent search engine optimisation is an element all business website owners need. Yet, some businesses are more focused on using social media instead. Which means so many website owners are missing the benefit of the combination of these two essential aspects. SEO and social combined is what will make the difference to your marketing strategy.

As a general rule, the more information and links included on your website, on social media sites and in local directories, the better.

It would be best if you have effective SEO to increase organic traffic which comes from search engines. If you have a plumbing business in Melbourne, for example, you will want to mention plumbing and Melbourne-related keywords for both on-page and off-page search engine optimisation. Use some SEO hacks ot improve your website SEO performance.

Social media, however, is more critical when it comes to local SEO services because many customers may find you on one of the social media platforms instead. In this sense, your business’ Facebook page serves as your website for many potential customers.

Recommendations, social proof and good reviews are essential for any business, and social media is leading the way in this department.

Once your website gets optimised, the first stage of your social media campaign is to claim your Google My Business page. Then optimise all information on your social media pages to reflect your Google My Business page and all other local directories

This uniformed information provides customers with all the knowledge they need to find your business. Social signals, such as “Likes” on Facebook or “Re-tweets” on Twitter, count as a local search ranking factor according to a recent study by Moz. Which means you’ll rank higher on local search results if you have more people interacting with your business on social media.

Should You Be Paying For PPC?

When it comes to deciding which is better for your business – SEO or PPC, you have to understand their differences. And how they’ll make the desired impact you want for your business.

Both SEO and PPC are part of Search Engine Marketing (SEM) which is part of your overall Internet Marketing campaign

Firstly, what are the differences?

The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

Where should your money go?

PPC to start as it is going to help you get the results you want immediately.

Yet where should you devote your efforts, time and budget?

It’s correct PPC campaigns can get websites noticed, as they push your business into prime positions and make it easy to target specific audiences highly. Yet if you run a business, you’re looking at the long-term growth and success of your business, not merely instant results.

If your website is not well optimised for search engines, and you don’t take steps to achieve this, then you might always be looking for quick results from PPC campaigns. Yet this tactic comes at a very high cost, and it’s a cost which never ends.

Therefore, it would be best if you focused on working on SEO. This strategy is going to be the final step in your marketing plan.

If you don’t focus on search engine optimisation, then you’re missing crucial opportunities for growing your website’s effectiveness. These opportunities include taking advantage of multiple social media platforms and building local customer support through reviews and links, all of which will cost far less to implement. A relevant and SEO rich blog and newsletter, for example, will build exceptional content on your website and simultaneously trigger the search engines to rank you highly.

SEO will help you establish your business in your industry for years to come.

If you’re running a care home in Melbourne, for example, your SEO efforts can link you to countless other healthcare organisations, local community websites, related social media pages and local news and media organisations as well. Which means you’ll get noticed by potential customers, other businesses, and also the search engines as a relevant and essential care home in Melbourne

If you opt for the lazy approach of putting basic service and contact information online and then start an ongoing PPC campaign, you won’t build your brand awareness. Furthermore, you’re missing crucial opportunities to engage with the community and build trust, which means you’re spending money for no results.

So what is the final answer?

You may well gain some business with Google Ads, but you won’t build long-lasting trust and identity which comes with well-implemented SEO.

So it’s best to start with an active PPC campaign to help you establish a higher rate of return, more profits and to kick off your campaign. From there, focus on working on SEO for a longer, and stronger, approach down the line.

What do you think about PPC and SEO? Please post in the comments below. Or share any other ideas which work for your business.

Please share this post if you think it will benefit your followers as we’re sure it’s helped you.