It is always great to have a website to represent your business in Australia; it helps to brand and market your business among the massive online community. Once the website is up and ready, the next challenge you would probably face is having duplicate versions. If by any chance, other webmasters have duplicated your website (particularly the content), there can be annoying consequences. Once the duplicate contents are tracked by Google, your Webmaster Tools account will get a notification.

What Is Duplicate Content?

If a particular content appears in more than one web page, that is considered to be duplicate content. This duplicity can happen in many ways; webmasters can either copy a certain section of a web page or the contents of the whole website. These contents may contain same Meta description and titles too. On the other hand, some webmasters in Australia use automated translations of current content that belong to another webmaster. All of these instances are considered to be duplicate versions.Screen Shot 2017-05-05 at 10.13.34 AM

What Impact Does Duplicate Content Do For Your Site?

Well, now that you know what duplicate content is, it is time to see what sort of an impact it can cause. In fact, duplicate versions of your website can create multiple impacts.

The most terrible result of having duplicate contents is getting a bad SERP (Search Engine Results Page) ranking. In worst case scenario, however, your website can end up penalised by Google. This is a nightmare for any webmaster considering the enormous competition out there in the market.  Such approach may dilute whatever the efforts you put to maximise your SERP rankings.

So How Do You Go About Avoiding Duplicate Sites?

The consequences of duplicate contents are pretty annoying; you are not likely to gain the expected revenue for your business via your website in that case. So, it is always better for any webmaster to know how to avoid duplicate contents.

If someone has copied your contents and published on their websites, you may be able to take legal actions against the particular party. However, such legal action can be performed only if you have obtained copyrights for the contents you have already have on your website. Apart from that, you can correspond with Google and ask them to renounce the duplicated contents. After finding duplicate contents, you can use Google’s Legal Removal Request Tool to submit a legal request.

Apart from that, as a wise webmaster, you should make sure to share your web pages directly on social media platforms as much as possible. While generating good organic traffic to your website, this approach will help social media to index your content as original and outrank the duplicate contents using Social Signals.

When creating content for your website, you should avoid spinning software at all costs. Hire someone skilled to create contents for your website if you don’t have the required writing skills. Make sure that you update the contents in a timely manner to have fresh contents which are loved by Google.