SEO is what we live and breathe here at Search Marketing Group, but for the average business owner (who don’t work in a tech-related field), SEO jargon can easily go in one ear and out the other.
That doesn’t mean you don’t care– of course you do! You want your business to thrive both on and offline. But a limited exposure to search engine optimisation coupled with limited time to learn the ropes can mean that the topic gets you overwhelmed, to say the least.
That’s why we’re here to simplify the process a bit and provide you with a few simple tips for maximising your SEO performance straight away.
Whilst these tips can be applied to most search engines, they are first and foremost related to Google (aka the most popular search engine in the world).
If you heed the following suggestions, you will be well on your way to improve your website’s performance on Google and beyond (and subsequently increase business for your company).
Utilise the Power of SEO Plugins
If you use WordPress to host your website, you already appreciate the ease of use and design customisation that it allows. But did you know it offers a range of SEO plugin options to optimise and track your search engine methodology?
Yoast is one of the most popular options, but alternatives do exist. Some examples of such are All in One SEO pack, SEO Ultimate, Squirrly SEO or SEOPress (just to name a few).
Certain web browsers such as Chrome also offer SEO plugin components.
They all have different pros versus cons and different price points, so do some research to determine the best option for you.
Eliminate 404 Errors and 301 Redirects
Any incorrect, replaced or defunct hyperlinks on your page should be removed or updated immediately, as they can significantly reduce your SEO. There are certain applications like Google Webmaster Tools, Atomseo just to name a few that can automatically highlight any dead links present within your site.
Very few web visitors will take the time and effort to find the correct link if they come upon an error or redirect message, but that’s not the worst part. It is also drives customers away from your site, never to return. If genuine, properly functioning links build repute, broken links do the opposite.
Build Reputable Backlinks
This means spots on other sites where links to your own website appear. Developing links (both internally and externally) is extremely important, as they are the #1 contributor to a website’s Google ranking.
Some ways to leave a trail of backlinks across the web include guest blogging on other platforms, leaving comments on relevant sites, posting on forums, including your web URL in online bios or promoting yourself on social media.
Successful backlink integration should link to high-value content that is applicable to the place you are posting it. As the process can take lots of time, we recommend you focus on quality over quantity when planning your backlinks.
Optimise for mobile
Mobile phones and other smart devices are the most popular way that internet users are accessing the web. It’s simple logic that demands web optimisation must be adapted to suit. The biggest difference between mobile and desktop web browsing is that mobile viewing allows for far less space.
This stipulates that content must be cut back, with only the most appealing text and images left visible. Because it’s appearing on such a small screen, it’s especially important that your site is visually captivating with clear directions, easy-to-use buttons and a quick, sleek interface.
Take Advantage of RSS
Otherwise known as Rich Site Summary, this is the way that sites and content consumers can manage a rotating array of digital media (for example, blog or audio feeds). It’s not a direct way to boost your SEO, although it will help organise your web content which will in turn helps search engines find your material more easily and therefore improve your rankings.
When you submit your site to third party feeds, such as Medium or Buzzfeed, then you increase your general web traffic, which Google will reward you for.
RSS feeds also indicate the most recent content to be added to your site, so the more consistent and fresh material you are posting, the better.
Refer Suggested Content to Your Readers
One surefire way to benefit your SEO is to retain web visitors by linking them to related content. A common method for this is to add suggested articles at the bottom of your posts. Ones that are trending on your site and/or related to the article at hand.
Hyperlinks within blog posts that link to past content you’ve written are also a good bet. The second best option is to refer audiences to your external work (such as social media platforms or video channels), although internal suggestions will most effectively and directly bolster the performance of your website.
Partake in An SEO Analysis
If all else fails, or just as an extra safety measure, employ a experienced and reputable company to assess your SEO or access an online program to provide insights into your existing site. Google Analytics can be a good first step at checking your search engine rankings and overall web status, but an in-depth audit done by a professional SEO specialist is the superior option.
They can fill you in on crucial web optimisation information such as your current performance, keyword research, audience demographics, ideal way to target said audience, etc. They will teach you how to gain organic growth without having to resort to scammy, paid schemes or unethical tactics.
Ensure that Your Content is Up to Scratch
We all know that “content is king” when it comes to SEO, but that only pertains to good content. If your text and imagery are not rich and error-free, then your rankings will suffer. It’s recommended that you utilise the services of a professional editor or proofreader to check your content for mistakes and make sure that it flows well.
Additionally, professional help can also be useful in optimising your videos and images to make sure that they are of the utmost quality (regardless of what sort of screen they are being viewed on), spatially appealing and curated to your market.
In the constantly changing world of SEO, it’s important to keep up! Afterall, the success of your company depends on it. Don’t allow yourself to get stuck in the past with an out-of-date website, irrelevant content, or poor SEO techniques.
To be successful in your business, you must be easily searchable online, and to be searchable, you must constantly work to improve your SEO strategy. No matter where your website ranking currently stands, there is always room to improve. We guarantee these tips will help.
Please let us know– have you already applied any of these techniques? Which have you found most successful?