Creating new content using a targeted SEO strategy is one of the ways you can increase organic traffic to your site. Google and other search engines are unpredictable, and you can never be sure which of your posts will rank high on SERPs. Did you know that revamping your existing content could increase your organic traffic? In this post, we look at how you can increase organic traffic by identifying and revamping your existing content.
Choosing the Content to Revamp
The first step is to figure out which content you need to revamp. Here is how to choose the posts and landing pages for revamping.
Log into your Google Analytics account
Click ‘Acquisition’ on the left-hand menu
Click ‘All Traffic,’ choose source/medium then select Google (organic)
Click Secondary Dimension and select ‘Behaviour’ then ‘Landing Page’ from the drop-down menu
This process will show your organic Google traffic, and it will display your top landing pages. It will also show you the posts that are earning the most organic traffic from Google’s SERPs. After this, identify the pages that have little content earning high organic talent from SERPs, as well as the recent content that is earning the most traffic.
How to Revamp Existing Content for Increased Organic Traffic
Now that we have looked at how to identify the pages and posts, you need to revamp, let us look at how you can revamp existing content to increased traffic to your site.
Increase the Word Count
Google and other search engines prioritise pages that have content with a high word count. Preferably, 2,000 words are about right but refrain from filling it up with fluff. Resist the urge to water down the paragraphs, but add new sections that cover extra points you had not included in the existing content. With the increased word count, your keywords will also increase as well as add new short-tail and long-tail keywords.
Increase the Keyword Density
Several sites such as SEMrush can help you discover the keywords that help your pages and content to rank high on SERPs. If you have pages and posts ranking on the first page on SERPs, identify the high volume keywords and apply them to the posts that rank lower. However, it is not all about stuffing them without any correlation to the content. You can also use Google Keyword Planner to identify the high volume keywords specific to each content. Also, hyperlink the keywords to other relevant content you have on your site.
Use Similar Keyword Strings
This calls for you to match short-tail keywords with long-tail keywords, and the process is easy. By including long-tail keywords, you will have the advantage of increasing the keyword density on the pages you are revamping. For example, if you have the content ranking for a keyword such as ‘honeymoon destinations’ it is prudent that you look into long-tail keywords such as ‘honeymoon destinations Australia’ or ‘affordable honeymoon destinations’ that match your short-tail keywords.
Improve the Readability Score
Readability refers to how easy a visitor to your site can scan and consume the content on our page, a lower score means that it is difficult to read, and they will leave the site. The readability score of your content hardly affects the SEO on your page. However, search engine algorithms look into time on page, social shares, bounce rates, et al. and readability directly influences them. Use scannable and short sentences that will move the readers through the pages and keeps them engaged thus increasing the time on page and the chances that they will share the content on social media.
Finally, re-evaluate the quality of content and its relevance to the visitors to your page. As you revamp the word count, increase the keyword count and improve the readability score, ensure that you use the latest information you can find. Search engines will love your content if you use the tips above and you can thank us later.