Google has been encouraging site owners to move from HTTP to HTTPS for a long time now. They convince people to do it by saying that they will get a search engine ranking boost as a payoff. And that has resulted in a lot of website moving across. These sites now have placed redirects to guarantee that future visitors get redirected to the new https version of their site. And yes it looks like its working.
Yet, one of the most common issues that have come up with this change has been the how the switch http to https has seen sites deal with a huge spike in direct/none traffic sources. This is because of the how the change from http to https redirects have been done by your team. This means that all the sites are losing their referrals about new traffic and you are looking to get most of this in your account as the classic “direct/none” sources.
Reading The Changes With Google Analytics Can Make The Difference When You Change!
First thing is first though, read up on the changes required in Google analytics – as, without the HTTP header, you won’t be able to receive reports. Secondly, we will start with looking how the change from your https site can avoid this issue, and if you do face it, how to repair it.
When there is a massive jump in direct online traffic there is a high chance that it is because of the missing referrer data. And for this reason, you should look into making the switch from a secure (https) to non-secure (http).
But how do you find this issue? There are two simple steps:
The first way to find this issues it to link to your website through this URL:
- Visit http:// version of your site
The second option is that if you do have a redirect, you should just redirect the http site to https so everyone is served a single version
- Visit an http page like so http://yoursecuredomain.com/?gclid=123232
But, when it comes to making a move, you got to find the right approach so that you successfully nail it. This is why we got two of the best approaches for you!
1). Settle every one of the connections – it might be dull, but it will pay off!
This one is somewhat boring, yet essentially important action for you. You have to discover all connections that indicate the http variant of the site and try to change them to https. This potentially means that all advertisements for your site (URLs, Bing, Facebook etc) and ensure that they are all start with https. Best start asking everybody who has connections to your website to refresh the connection so it works.
Obviously, there is a high chance that you cannot guarantee a 100% output because you cannot control the actions of individuals that are mutual to your connections, as they majority are occupied at some point and when it comes to social media networks, they can’t be changed.
2). Settle your divert – and you will watch the results increase!
The simpler and more effortless route is to ensure that the divert is setup to pass the UTM parameter. You have to ensure your site passes the HTTP_REFERER header upon divert and furthermore ensure that URL being diverted likewise incorporates all the first URL parameters being sent to the http page.
How would you know it functions?
You ought to begin seeing efforts and you can likewise do the test shared above to check the issue is settled.
Cheerful crusade following!