Image Alt Tags

What is an Alt Tag?

Alt tag or alternate tag is a credit added to a picture tag in HTML. This text appears inside the image container when the image cannot be displayed. It helps search engines understand what an image is about. Alternate text is also very helpful in case images on a page cannot be found. An alt tag or alt text is used by screen readers, the browsers used by blind and visually impaired people to tell them what is on the image. The title attribute is shown as a tooltip when you hover over the element and it is the default description for a pinned image on Pinterest. We recommend our clients to utilise alt content with their pictures. An advantage is that it helps search engines discover your images and display them in image search results. The other advantage is that these tags improve the accessibility of your site and explain your images to people with special needs. Search engines, particularly Google claims that they only focus on alt tag as a ranking factor for images. However, this does not mean that they completely ignore the title attribute. Try adding different texts in both attributes using keywords that describe your images.

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Also, remember do not stuff too many keywords into alt and title tags. Rather, compose unmistakable and accommodating tags that really depict the picture. You must name the filenames of your images related to the content of the image.  In other words, an image file called DSC43879.JPG or FINAL3.JPG means nothing to Google. Plus, such file names help users who come across the image using Google image search. You are doing this stuff anyway, so just name the file something meaningful. Google’s entire search empire is founded on giving users the best results for what they’re looking for. It protects that reputation fiercely, which is why it invests so much time and energy into anti-spam efforts.

If you’re jamming 20 or 30 keywords into your ALT tags, Google doesn’t like that. Keyword stuffing frowns upon no matter where it’s done. 125 characters are the recommended maximum length for the ALT attribute, but 4 to 7 words seems to be widely regarded as the sweet spot. If your image is an image of a specific product, include both the full product name and the products product ID in the alt tag, so it can be easily found. In general: if a keyword would be useful for finding something that is on the image, include it in the alt tag if you can.

Instructions to compose great ALT Tags:

• Each alt tag must contain your concentration catchphrase for your post

• Think of them like tweets, they ought to concisely depict the picture

• Draft a novel, supportive alt tag for each picture. Try not to copy alt tags

Where do you compose ALT Tags?

There are a few places inside the WP Admin where you can insert the Alt Tags, I commonly include it when I am inserting the picture into the page. When you transfer a picture in WordPress, you can set a title and an alt characteristic. By default, it uses the image filename in the title attribute, which, if you have no ALT attribute, it copies to the alt attribute. This is better than writing nothing but it’s actually rather poor. You should set aside the opportunity to make an appropriate ALT Tags for each picture you add to a post.

Examples of Good Alt Tags:

The good examples give a genuine portrayal of what is occurring in the picture. The bad example is too general, according to this study each image can have about 17 words for an ALT Tag, this is an excellent opportunity to take advantage and use keywords.

Example 1:

Good Alt Text:  Business woman with long hair writing plans at her desk.

Bad Alt Text:  Woman working.

Example 2:  

Good Alt Text: A black and white dog with head out of the window happily going on a drive

Bad Alt Text: Dog in the car.

One More Thing To Know…

Photos and other images can raise your search engine ranking and bring in a great deal of traffic if you handle them the correct way. Giving them titles is important, but using the Image Alt tag is crucial.  Image Alt tags basically allow you to assign keywords to an image. These do not appear on your page but are read by crawlers as a description of what is in your image. They are easy to code and can raise a page’s rank a significant amount in one simple change. These tags are especially important for websites that have a lot of images and photos.