Internal Links & Anchor Text
Internal links take visitors and crawlers to other pages on your domain, while anchor text is the actual wording in the link. These are both important to SEO. Internal links help crawlers to find every page on your website while also establishing a hierarchy. Ideally, each page will have links that take visitors deeper into the website and deeper into a topic.
Anchor text for these links is crucial. This anchor text will be associated with the page you link to. Google and other search engines will assume this text is a summary of what the link is about. Use this text wisely with keyword-rich content.