More and more, people are turning toward SEO to help optimize their websites and content in search engines. Still, there are many who don’t know how to conduct research to find the right SEO keywords; after all, there are so many resources and fraudulent tools.

Make a List

Before you do anything else, make sure you make a list. This list will include any important topics that you think could be related to your topic. You should make sure to have around a dozen topics that will later help you come up with some keywords.

Now, you should put yourself in the shoes of your visitors and customers. What would they be searching if they would be looking for this content?

These will become your keywords that you should be including in your content.

Do Research

Now you can begin researching related terms. To do this, you should go onto Google and search your topic or the keywords that you think your visitors would enter on Google. When you do this, you’ll find a section called “Searches related to cute puppies”.

Learn More About Long-Tail Keywords

Long tail keywords are very different than short tail keywords. A long term keyword isn’t just a single word or two word like short-tail keywords. These will be parts of a sentence or a series of keywords that one might enter to find information about a given topic.

The benefit of using long-tail keywords is that they’re more specific.This means that when people are looking into a given phrase, your website or webpage is more likely to pop up on Google.

Of course, you should include only long-tail keywords in your content because it’ll be a little too specific. If you write content that has a solid mix of short-term keywords and long-term keywords, you’ll attract people who are looking for general content, as well as specific information.

Look at Your Competitors

This is generally true for every field. You should look toward your competitors to see how they do things. This will allow you to determine what they’re doing right and what they’re doing wrong.

If you see that one of your competitors is getting a lot of traffic, you can look at their content more closely to see which keywords they’re ranking for and how they’re doing it.

You can also find out which keywords your competitor(s) isn’t using. This will give you an exclusive opportunity to own the market.

Have a Variety

When it comes to keywords, variety is key. You want to have as many as possible so that you’re more likely to reach a large audience; however, you can’t keep your page too cluttered. That’s because you won’t rank better in Google if the search engine recognizes you as spam. You should have keywords in some of your subheadings, your title, and spread out in the rest of your pages and articles.

Conclusion

If you have a site, blog, etc., you’re probably interested in search engine optimization (SEO). That’s because SEO is a great tool for improving where and how you rank in Google. It allows you to attract more traffic to your pages by including keywords in your content. While there are other specifications as to how you should carry out search engine optimization, most are interested in these keywords.

That’s why we’ve created the above guide, which will help you to find the best keywords for your niche.