Using White Hat SEO in link building is all about getting high quality websites to link to your website. Google routinely penalise websites that have too many low quality or spammy websites linking to it. Google requires that the majority of links to your site be natural and following the algorithm of Google. The more relevant the links are to your website, the more power it would have. This is generally considered as a safe practice for Search Engine Optimisaiton.

Almost all websites have low quality sites that link to them without their owners being aware of it. Google is aware that this is something that happens all the time, and gives a generous allowance for such links. The problem usually begins when about 75% or more of websites that link to your site are of low quality and Google is likely to penalise your website. We shall later see how you can remove low-quality backlinks to your site using the Google Disavow Tool.

What is the first step in off page SEO? Read below before you start building links:

The first step is to analyse what incoming links you currently have. There are a few factors that are important to include in your analysis.

 Number of incoming links
Number of domains linking to the website
The ratio of incoming links to unique domains
Type of anchor text that is used
Number of new links added per month
Quality of websites providing incoming links

There are a few things to consider after you have this data. First, while more links are better, they mean more when the ratio of links to unique domains is high. Second, anchor text matters; text that has the name of your website or long tail keywords is best. Last, having newer links as well as links from respected with real traffic websites is always ideal.

What Link Building Resources Available?

When looking for useful leads for your link building campaign, it’s important to remember that being creative and thinking outside the box will usually get you the best results. The best link building tools might not be of much help if the person using them does so within a narrow scope.

Here are some useful Link Building resources:

Local Directories
Theme Directories
Guest Blogging
Forum Discussions

Social Bookmarking
Online Press Releases
Product Reviews
Online PR Campaigns
Article Writing
Links from Supplier and Customers

How To Get Your Business To Appear In Local Directories?

Getting your business to appear in your local listings is a great SEO tactic since it is likely to rank better than natural rankings. In the past, many websites did this by focusing on SEO for local keywords and by claiming their business on directories such as Yellow Pages, Yelp, Angie’s List and other review sites.

But, that changed when Google introduced Local on Google+. Google now gives precedence to ratings and reviews of businesses on Google+ to those on third-party directories. But it still pays to have your business featured in local directories by making sure your local keywords are used in your site as well. Additionally, you can still perform off-page SEO with a local focus in mind. Instead of limiting yourself to your industry niche, try to target any local sites for local Seo as long as they share the same prominent keyword. Of course, it would be better to narrow down to those that are closely related to what you do. But in this context, local eventually trumps your industry niche. You can then check if any the sites welcome guest posts where you can post your blog(s) with backlinks to your site.

 Link that are easy to get and you are missing out on. Links from Supplier and Customers

In many cases, your suppliers and probably even your customers have their own websites. Getting your suppliers and customers to link to your website is usually one of the easiest ways to get links, and can be very productive if their own websites receive large amounts of traffic. For many suppliers, it really is a no-brainer to show people where to buy their products and many will readily agree. Some larger suppliers, however, might, not be comfortable with this because they have many customers which makes it difficult for them to link to hundreds or even thousands of their customers’ websites. Nevertheless, smaller or middle-level suppliers are likely to be open to the suggestion.

 Get ready to check, track & achieve your competitor’s backlink

You can reverse engineer your competitors’ links, including passive links, to use in your link outreach program or content promotion. You can use Cognitive SEO to track new links to your competitors’ websites and then use various tools such as Domain Authority, Link Velocity and Number of Referring Domains to determine whether these links are of high quality.

Get newsworthy content out there through online PR campaigns

There are several ways you can use online PR to generate backlinks to your site. You can organise a competition and request the owners of another website to host the competition on their website. They will, of course, link back to your site. You can do the same with surveys. Alternatively, you can use Twitter hashtags such as #bloggerswanted, #journorequest, #bloggerrequest, or #prrequest to attract bloggers and writers.

 Be careful of Online Press Releases

Writing press releases has for long been a pretty effective way to get backlinks to your website. But, Google has now clamped down on people who issue press releases with the sole intention of creating backlinks for SEO. To avoid being penalised by Google, it’s best to avoid using links until rel=nofollow options go live. You, however, can still include one or two links to your site to help the reader view your website.

Once you write a press release, increase its visibility on social media & blogs. This way you not only drive more traffic to your site but might also inspire another journalist to do a bigger story about you and drive more traffic to your site.

How to Create Low Budget Linkable Assets without spending thousands of $$$

You do not need to be a big brand with a huge budget to create linkable content on your website. All you really need is a catchy story of your brand or maybe a trending topic in your industry that is tailored to a specific audience. For instance, if your brand is doing well, you can create a blog post about how your product is improving customers’ lives and post it on your blog with backlinks to your website to improve SEO. You can also interview an industry influencer with an aim to educate your audience on a certain niche topic and post the content in your blog. Other than these two methods, you can curate good content.

Target the Right People in your Link Building Outreach

One of the most common complaints by link builders is that their link building efforts are often hampered by non-responsive webmasters. But the problem really is that many people end up not getting the responses they want because they target the wrong people. For instance, many send their emails to webmaster@domain.cominfo@domain.com, or sales@domain.com. But, the sad truth is that these are just generic emails which are not likely to get you the desired result. You need to contact the right person on your target website. Your list of prioritisation should be:

The person responsible for managing the website.

The blog manager of it is a blog that you want to link to.

The person whose email address is displayed on the website.

 Try to get product reviews for better traffic

One of the most effective ways to get people to build links to your website is by sending them free samples of your products to review. Product reviews, unlike guest posts and press releases, have never been targeted by Google so this is a great way to go.

Quality Social Bookmarking for better authority

Social bookmarking was originally designed as a way for someone to bookmark and share their favourite websites with other people on the Internet. But, this tool has rapidly evolved as way to create easy and free links to one’s website. While there are many bookmarking sites available, undertake a rigorous qualification process to determine the best. One key advantage of using social bookmarks in link building lies in their ability to create deep links to your website that can help increase the popularity of your web pages instead of merely copying and pasting your home page into each bookmarking site. All you need to do is submit content to these sites and you can create valuable backlinks easily. Most social bookmarking sites allow you to setup a profile. You can place one link with a suitable anchor text on your profile. If the site allows you to use more than one link, link to different pages on your Website to boost your website SEO.

Related Forum Discussions can give your really high-quality backlink

Using forum and community discussions for your link building campaign can be surprisingly rewarding. When you make your contributions to different forums or communities that discuss something closely related to your website services, you get a chance to add your backlinks. But, take care, most forums are moderated and so people looking to post fragrant and shameless plugs to their products are bound to be in for a nasty surprise. You can use a tool like Link Prospector to qualify the best forums that you can participate in then make useful contributions.

Quality guest blogging still works amazingly well

Guest blogging has been one of the most popular ways to receive links to your website. All that is required is for you to find blogs that allow guests to post blogs, write a nice blog post with backlinks to your website then post it. Guest blogging has, however, lately been widely abused by people so much to an extent that Google warned in early 2014 that it was going to start penalising blogs that allow guests to post blogs that are meant purely for SEO purposes. Many people have been using black hat SEO in their blog posts, including using hidden links that only search engines are able to see. This is what Google wants to stop. So, you might have a harder time convincing a blog owner to allow you to do a guest blog for them. But, so long as you write useful content, avoid spamming the readers and your link building methods are 100% White Hat, then there is no reason why not to use it.

Look for High Authority Websites

Granted, the quality of a website is rather subjective. As a general guideline, however, search for websites that have an Ahrefs Domain Rank of less than 40 or an Open Site Explorer Domain Authority of less than 10. You can also look for websites with a high SE Price (SEMRush Metric).

Websites with good DA or SE scores tend to rank on search results faster than normal pages. Additionally, they are able to acquire natural links better over time since they tend to be authorities in their respective niches. When searching for websites in various niches you should use Google Search Operators as well as Productivity Tools.

Google Search Operators are used to refine your search to help you find the right websites for your link building campaign. Google search operators are Boolean in nature and are divided into six categories namely:

  • Web search operators
  • Image search operators
  • Group search operators
  • Directory search operators
  • News operators
  • Product search operators

The search operator is a broad-based tool and the most basic Google operator. But, it gives good results when used properly and can save you a lot of time. The site operator, on the other hand, is a more refined tool that focusses on a single domain name and is great for crawling a large website. You can learn more about these operators by visiting the Google Search Operators website.

You should also use Productivity Tools when prospecting for links. Some favorite Chrome link building tools include:

  • Export Tabs
  • Check My Links
  • Link Clump
  • Mozbar

Link Building Tips & Resources

For many years, search engines such as Google, Bing and Yahoo have treated inbound links as an important pointer to the popularity of a website. Even though link building is just a part of the larger SEO process, link-related factors remain some of the most important elements that influence search engine algorithms. 

The vast majority of link building campaigns are done with Google in mind because it is by far the most dominant search engine. Google changes its search algorithms as many as 500+ times every year. While many of these changes are quite tiny and hard to notice, others are substantive though they sometimes can be hard to define. That is the main reason why SEO methods such as link building are constantly evolving as they try to find an optimal balance that will give the best possible results. The more refined your link building methods are, the better results you are likely to get.

Get in touch with SearchMG Seo for a free link building quote.

Google Operators

Google operators can be one of your greatest allies in link research. You can get a listing of the major links to any given page or website simply by searching link: url. While it is good to know what backlinks to your own website exist, this information is especially useful when researching your competition. If you know your competitor is coming up earlier in search engine results, looking at their incoming links may provide perspective as to how their gained this preference. You can then court the same or similar websites to get your own solid link base.

Once you have a list of who is linking to your website as well as the competition, you can search for the keywords that make these linking domains relevant and authoritative. This may give you inspiration for other sites where backlinks may be possible. This is as simple as googling site: url keyword.

Links that Can Hurt Your Site

While most incoming links will improve a website’s SEO standing, there are a few links that can actually hurt it. Links from blacklisted sites, spam websites, or sites that accept money in exchange for links will often bring down a website’s rank rather than improve it.

At Search Marketing Group we work on building links from reputed sites that are not easy to get and have high authority and not spam. Our white hat Seo practise has ranked many websites on page 1 while generating a very high rate of return. A mobile friendly website design and quality seo is our specialty.

The Importance of One-Way Linking

One way links are the most important in optimisation. If search engine crawlers see a great deal of link exchange—that is, reciprocal links between two pages—they may disregard these if they are in large numbers or a majority of links.

One way linking is important because it serves as a vote for a website or a page. 

That is why it is essential that you have one-way links for your business. It will pay off in your SEO and your Google Rankings. It is not part of a deal (as far as Google can tell) but rather an honest recommendation. In fact, many SEO specialists believe that incoming links are actually the most important part of optimisation since the last round of Google algorithm updates. By keeping track of your links, you will be able to securely monitor and manage your website. 

Linkbuilding-Techniques

Understanding Link Exchange: How It Works For Your SEO. 

While link exchanges are no longer a way to single-handedly build SEO, they still can be useful because they give a larger number and a diversity of links. There are a few ways to make these even more effective for you:

  • Don’t use link exchange pages. Google may penalise you for this.
  • Instead, email webmasters of pages similar or related to yours and ask for a link exchange.
  • Make sure the other webmaster does not place their links on a page tagged “nofollow” or similar, or the crawlers will never see the link.
  • Use keyword-rich anchor text in your link and expect the other site to do the same.

If you are to follow these four crucial tips, you will be able to truly maximise your links for your business. You will be able to manage it correctly and properly. It will pay off for your SEO campaign in the long run.

How To Best Use Anchor Text So Your Links Work.
Anchor text in incoming links is one of the most important parts of off page optimization. While a link is a vote for your page, anchor text is basically seen as a description of why that site has voted for you. Google crawlers will check to be sure that your site’s content is relevant to the anchor text, so this is not a place to try an entirely new marketing strategy.


Anchor text is so powerful that it can optimise your site for a term without your ever having used it. Search “miserable failure” and note that the websites of people come up, people who likely do not want to be associated with this term.

The best anchor text is from a related site to yours, with keywords or branded words such as your website name or the name of one of your products. However, this should be kept as natural as possible. There is no natural way that all of your inbound links would use the same keyword; you know this and so does Google.

We hope that these ideas will secure your knowledge and your understanding of how working with one-way links work for your website and your SEO campaign. Take your time during this process to ensure that you can make the difference. 

Links from Supplier and Customers

In many cases, your suppliers and probably even your customers have their own websites. Getting your suppliers and customers to link to your website is usually one of the easiest ways to get links, and can be very productive if their own websites receive large amounts of traffic. For many suppliers, it really is a no-brainer to show people where to buy their products and many will readily agree. Some larger suppliers, however, might, not be comfortable with this because they have many customers which makes it difficult for them to link to hundreds or even thousands of their customers’ websites. Nevertheless, smaller or middle-level suppliers are likely to be open to the suggestion.