Link Building Tips
Using White Hat SEO in link building is all about getting high quality websites to link to your website. Google routinely penalize websites that have too many low quality or spammy websites linking to it. Google requires that the majority of links to your site be natural and following the algorithm of Google. The more relevant the links are to your website, the more power it would have. This is generally considered as a safe practise for Search Engine Optimisaiton.
Almost all websites have low quality sites that link to them without their owners being aware of it. Google is aware that this is something that happens all the time, and gives a generous allowance for such links. The problem usually begins when about 75% or more of websites that link to your site are of low quality because Google is likely to penalize your website. We shall later see how you can remove low quality backlinks to your site using the Google Disavow Tool.
That’s why it’s so important to only use high quality websites in your Seo campaigns. The first step in off page SEO is to analyze what incoming links you currently have. There are a few factors that are important to include in your analysis.
Number of incoming links
Number of domains linking to the website
Ratio of incoming links to unique domains
Type of anchor text that is used
Number of new links added per month
Quality of websites providing incoming links
There are a few things to consider after you have this data. First, while more links are better, they mean more when the ratio of links to unique domains is high. Second, anchor text matters; text that has the name of your website or keywords is best. Last, having newer links as well as links from respected websites is always ideal.
Link Building Resources Available
When looking for useful leads for your link building campaign, it’s important to remember that being creative and thinking outside the box will usually get you the best results. The best link building tools might not be of much help if the person using them does so within a narrow scope.
Here are some useful Link Building resources:
Online Press Releases
Online PR Campaigns
Links from Supplier and Customers
Getting Your Business To Appear In Local Directories
Getting your business to appear in your local listings is a great SEO tactic since it is likely to rank better than natural rankings. In the past, many websites did this by focusing on onsite SEO for local keywords and by claiming their business on business directories such as Yellow Pages, Yelp, Angie’s List and other review sites.
But, that changed when Google introduced Local on Google+. Google now gives precedence to ratings and reviews of businesses on Google+ to those on third-party directories. But it still pays to have your business featured in local directories by making sure your local keywords are used in your site as well. Additionally, you can still perform off-page SEO with a local focus in mind.
Instead of limiting yourself to your industry niche, try to target any local sites for local Seo as long as they share the same prominent keyword. Of course it would be better to narrow down to those that are closely related to what you do. But in this context, local eventually trumps your industry niche. You can then check if any the sites welcome guest posts where you can post your blog(s) with backlinks to your site.
Links from Supplier and Customers
In many cases, your suppliers and probably even your customers have their own websites. Getting your suppliers and customers to link to your website is usually one of the easiest ways to get links, and can be very productive if their own websites receive large amounts of traffic. For many suppliers, it really is a no-brainer to show people where to buy their products and many will readily agree. Some larger suppliers, however, might, not be comfortable with this because they have many customers which makes it difficult for them to link to hundreds or even thousands of their customers’ websites. Nevertheless, smaller or middle-level suppliers are likely to be open to the suggestion.
Track your Competitor’s Links
You can reverse engineer your competitors’ links, including passive links, to use in your linker outreach program or content promotion. You can use Cognitive SEO to track new links to your competitors’ websites and then use various tools such as Domain Authority, Link Velocity and Number of Referring Domains to determine whether these links are of high quality.
Online PR Campaigns
There are several ways you can use online PR to generate backlinks to your site. You can organize a competition and request the owners of another website to host the competition on their website. They will of course link back to your site. You can do the same with surveys. Alternatively, you can use Twitter hashtags such as #bloggerswanted, #journorequest, #bloggerrequest, or #prrequest to attract bloggers and writers.
Online Press Releases
Writing press releases has for long been a pretty effective way to get backlinks to your website. But, Google has now clamped down on people who issue press releases with the sole intention of creating backlinks and SEO. To avoid being penalized by Google, it’s best to avoid using links until rel=nofollow options go live. You, however, can still include one or two links to your site to help the reader view your website.
Once you write a press release, increase its visibility on social media and other relevant forums. This way you not only drive more traffic to your site but might also inspire another journalist to do a bigger story about you and drive more traffic to your site.
Theme Directories Submission
Many business owners probably do not know that sponsoring a wordpress or blogger theme template can be a powerful link buildingtool that will continue generating links to their websites for a long time. Such an investment is capable of fetching hundreds or even thousands of useful backlinks from a large number of unique root domains so long as you pick a good theme and work with the right developer.
When you sponsor a wordpress theme you usually receive a link on the theme footer which bears your desired anchor text. Once your theme becomes popular and is listed in many theme directories, bloggers can now download them and install them on their own blogs thus giving you many new links. Thousands of webmasters download wordpress themes everyday. Every time someone installs your theme or writes a new blog post, you will get a new link from their website.
Create Low Budget Linkable Assets
You do not need to be a big brand with a huge budget to create linkable content on your website. All you really need is a catchy story of your brand or maybe a trending topic in your industry that is tailored to a specific audience. For instance, if your brand is doing well, you can create a blog post about how your product is improving customers’ lives and post it on your blog with backlinks to your website to improve seo. You can also interview an industry influencer with an aim to educate your audience on a certain niche topic and post the content in your blog. Other than these two methods, you can curate good content.
Target the Right People in your Link Building Outreach
One of the most common complaints by link builders is that their link building efforts are often hampered by non-responsive webmasters. But the problem really is that many people end up not getting the responses they want because they target the wrong people. For instance, many send their emails to firstname.lastname@example.org, email@example.com, or firstname.lastname@example.org. But, the sad truth is that these are just generic emails which are not likely to get you the desired result. You need to contact the right person on your target website. Your list of prioritization should be:
- The person responsible for managing the website.
- The blog manager of it is a blog that you want to link to.
- The person whose email address is displayed on the website.
One of the most effective ways to get people to build links to your website is by sending them free samples of your products to review. Product reviews, unlike guest posts and press releases, have never been targeted by Google so this is a great way to go. Additionally, product reviews tend to garner large audiences and it’s easy to get 40-60 backlinks every month this way.
Social bookmarking was originally designed as a way for someone to bookmark and share their favourite websites with other people on the Internet. But, this tool has rapidly evolved as way to create easy and free links to one’s website. While there are many bookmarking sites available, undertake a rigorous qualification process to determine the best. One key advantage of using social bookmarks in link building lies in their ability to create deep links to your website that can help increase the popularity of your web pages instead of merely copying and pasting your home page into each bookmarking site. All you need to do is submit content to these sites and you can create valuable backlinks easily.
Most social bookmarking sites allow you to setup a profile. You can place one link with a suitable anchor text on your profile. If the site allows you to use more than one link, link to different pages on your Website to boost your website seo.
Using forum and community discussions for your link building campaign can be surprisingly rewarding. When you make your contributions to different forums or communities that discuss something closely related to your website services, you get a chance to add your backlinks. But, take care, most forums are moderated and so people looking to post fragrant and shameless plugs to their products are bound to be in for nasty surprise. You can use a tool like Link Prospector to qualify the best forums that you can participate in then make useful contributions.
Guest blogging has been one of the most popular ways to receive links to your website. All that is required is for you to find blogs that allow guests to post blogs, write a nice blog post with backlinks to your website then post it.
Guest blogging has, however, lately been widely abused by people so much to an extent that Google warned in early 2014 that it was going to start penalizing blogs that allow guests to post blogs that are meant purely for SEO purposes. Many people have been using black hat SEO in their blog posts, including using hidden links that only search engines are able to see. This is what Google wants to stop. So, you might have a harder time convincing a blog owner to allow you to do a guest blog for them. But, so long as you write useful content, avoid spamming the readers and your link building methods are 100% White Hat, then there is no reason why not to use it.