And how it can propel your business.
The first matter to understand is today, social media is as essential as your website, and in many cases, much more so.
If someone hears about a service, product or person and wants to know more, people generally now turn first to social media sites. This search is a crucial stage of building trust and likeability in today’s competitive industries. Which means what’s on your social media sites matters.
When talking about SEO, or search engine optimisation, you’re trying to rank as highly as possible in search engines. And within social media websites, you have another need to maximise your rankings. Each social media platform has its own search, and you want to ensure any pages which promote your business and link to your main website are going to appear high in the search results, so people find you instantly.
If you’re running a chain of restaurants in Melbourne, for example, and you have an optimised website, which means you’re ranking highly in the main search engines, then you have a good chance of growing your customer base.
However, if you’re ALSO promoting throughout social media platforms, including Facebook, Twitter, Instagram, restaurant-specific websites and apps, then you’re taking advantage of far more opportunities.
People search throughout social media platforms and share their experiences with family, friends and other visitors. Which means these platforms quickly build trust and powerfully spread the word about your business.
With your Melbourne restaurants, still, as an example, people will come to know your brand as a household name through merely using the same apps and websites they usually use. Then perhaps they’ll go and look at your website too.
It’s an essential part of marketing in today’s world, as people now take it for granted that they should be able to find a business on their favourite social media platform quickly.
The better integrated your SEO is to social platforms, the more effectively you are taking advantage of its power.
How SEO Works Together With Instagram
SEO is a major driving force for businesses to reach their audience and to establish themselves as a market leader. It a valuable tool, and when mixed alongside a social networking giant, the potential can be limitless. And currently, there is no bigger networking giant than Instagram.
The photo-sharing app is a dominant force, and failing to maximise your SEO techniques is a missed opportunity. Here we break down for you how search engine marketing optimisation and Instagram can work together.
Hashtags Will Define Your Brand And Bring In Your Audience
One of the critical factors when it comes to managing your Instagram account is hashtags. They’re the definitive representation of the social media giant, and they get used by everyone.
It’s unwise to throw in any hashtag on your post without thorough research of its effectiveness for your business. You’ll end up wasting the potential to reach a greater audience. Take the time to do some proper research on hashtags and the keywords related to your industry and your business. From there, you’ll be able to maximise your reach to your wanted audience. This hashtag and keyword research is a vital aspect of connecting the right keywords to attract your desired audience.
“Keyword” Hashtags Are Powerful And Can Dominate Your Niche
This aspect of Instagram is tricky, as specific hashtags drive up more interest than others. So you’ll have to compare and contrast the keywords you want to showcase to the hashtags which are trending on the social platform.
Another method is to throw in researched keywords within the descriptions of your posts. This strategy will help with Google indexing you and bring in the people you want from your chosen demographic.
Don’t Forget The Immense Potential Of Using SEO For Your Instagram Advertising
Much like Facebook and other social media networks, you can SEO your advertising campaign to bring out the best for your business. Focus on keywords and the key demographics you want to reach. More so, you can maximise the reach of individual posts. The added benefit of this approach is you can read the metrics of your campaign to see what’s working and what isn’t.
Building Links Can Hurt Your Instagram Campaign More Than You Know
Unlike Facebook, Twitter or YouTube, links to your website don’t work on Instagram. The social platform implemented this to avoid hardcore spamming on the network. Which means, you’ll have to work on other ways to bring people to your website, as links won’t work. It also provides you with a creative platform to reach out to your audience.
So please don’t waste time trying to direct your Instagram followers to your website as you can’t hyperlink them through to it.
By following these tips, you’ll be able to establish your brand as an authority on Instagram.
This social network platform has the potential to make a difference in your SEO campaign in the long-term.
So when it comes to focusing on this social media giant, take your time and focus on the right plan. Before you know it, you’ll be a powerful and well-recognised online brand – and mastering the likes of Instagram can be a massive part of your overall online presence.
Maximising Your Twitter With SEO
To ignore using SEO on your Twitter account is merely inviting trouble for your business.
SEO is so vital in establishing your business online, reaching your audience and driving up your authority with Google, thus to ignore it will be damaging in the long run.
You might be thinking, how can I use SEO for Twitter, since its predominantly for websites?
Here are some vital and straightforward techniques to show you how can mix SEO with your Twitter
Keywording your twitter handle is as powerful as your website address.
Your Twitter name is as powerful as your website address. So when it comes to labelling your handle, use a keyword if possible. You only have a maximum of 15 characters, so be wise when it comes to naming yourself.
Create your bio filled with SEO to establish your name.
As with implementing your Facebook page with vital keywords, the same applies to your Twitter bio. Focus on getting the balance right when it comes to speaking about your brand and the right keywords. Much of Twitter is character-limited, so you have to focus on getting the balance right.
Tweets which get loaded with SEO will make a difference for your business.
The crucial crux of your Twitter SEO campaign is to include vital keywords in the tweets you post. Whether they come in the form of hashtags or just within the content itself, it’s a fantastic way of continually reaching out to your audience and being visible with your keywords regularly.
How a twitter list can bring in a larger audience
When you make a list on Twitter, you bring in the opportunity not only to expand your network to other SEO parties (both businesses and potential clients), but you also establish a robust search engine location. People can join your list, and before you know it, you have new followers and a stronger brand.
With these four sharp and simple SEO techniques, you’ll be able to maximise your online potential on Twitter.
Don’t discount the potential behind this approach, as you can
establish yourself as a leader in your industry on social media.
Let us know what you think. Were these tips helpful? Do you implement SEO strategies into your social media platforms?
Please share your thoughts in the comments below. We’d love to hear from you.