Local SEO is a powerful tool for businesses. Instead of wasting time casting a wide net, you should be looking at where your customers are coming from or where they are more likely to search for your products and services. If your business has a physical location or brick and mortar stores, you can’t afford to neglect local SEO.
97% of search engine users have searched online to find a local business, with nearly a third doing so at least once a week. With the right local SEO strategy, you can dominate your niche in the local search results so that when your customer is looking to buy, your name is right there at the top.
Nearly half of ALL searches on Google are looking for local information and services. Google wants to show its users the most relevant information, which means that it often will display content that is in the user’s immediate vicinity and prioritise local businesses that meet the searcher’s needs.
You’ve probably seen the short list of businesses that appear at the top of the list — with the right strategy, that could be you!
Investing in a sound local SEO strategy means that Google will start to associate your business with a certain area and will boost you up in the rankings whenever someone searches for your particular product or service within that location. Many searches also utilise ‘local intent’, meaning that users specify that they only want results in a certain location; you can utilise this to skyrocket your sales.
If you are a brick and mortar business or provide services in certain areas or suburbs, you should be building up your profile in those locales through smartly-targeted SEO. We can help.
Most of us are using mobile to search on the go. 30% of mobile searches on Google are related to location, meaning that local SEO is more crucial than ever.
Half of all mobile searches result in the person visiting a physical store and 80% of local mobile searches result in an offline purchase within 24 hours. With results like these, you can quickly gain traction and see an increased ROI.
Most of us are using mobile to search on the go. 30% of mobile searches on Google are related to location, meaning that local SEO is more crucial than ever.
Half of all mobile searches result in the person visiting a physical store and 80% of local mobile searches result in an offline purchase within 24 hours. With results like these, you can quickly gain traction and see an increased ROI.
We get to know you and your business — your goals, and your current strategies — and come up with a tailored plan. We look closely at your customers: what suburbs they come from, and how they search. This allows us to pinpoint exactly where you need to focus your local SEO to be the most effective.
We work with you continually to build your presence and tweak your strategy so that it is always working best for your company’s needs.
Ready to start refining your Local SEO strategy? Talk to one of our specialists today by calling us at 1800 732 724 or leaving us a message.
©2023 Search Marketing Group. All rights reserved
Call Us
Leave a Message