Many years ago, Meta Tags were given exceptional prominence in SEO campaigns. Meta Tags consisted of a textual representation of words and phrases. The intention of these phrases was to describe how the respective website should be listed in search results. Those days, Meta tags were recognised as an essential aspect of SEO. Therefore, website owners in Melbourne, Australia, paid a lot of attention on Meta tags.

Over the past period, the usage of Meta Tags has become extremely popular and people practically abused it. As a result of this abuse, in September 2009, Google officially ignored keywords in Meta tags.

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Now, every website owner in Melbourne must know that keyword Meta tags no longer creates any impact on SEO – Google has officially announced it! Therefore, if you expect to optimise your search engine rankings, you should think of other methods such as integrating keywords within the contents. Algorithms of all the search engines are pretty smart. They are capable of identifying how you have use keywords within the contents and titles. So, as a wise website owner, you should inevitably focus on the page content and the titles instead of trying to have keywords on your Meta Tag.

What happens if you solely focus on Meta Tags…

Interestingly, a large number of SEO professionals in Melbourne, still hope that they can maximise the page rankings using keywords in Meta Tags. A surprising number of SEO companies in Australia still believes that they should plug keywords into Meta tags and optimise the ranking of the respective web page.

One of the major reasons for SEO companies in Melbourne to use keywords in Meta Tags still is ‘just because the others do it’. No matter how many people use it, you should avoid doing it if there is no use of it; it is a waste of your time.

Most of the people tend to overdo SEO campaigns and Meta tags are no exception. As per the algorithms of the search engines today, if you spam Meta tag keywords, you will lose your current ranking. But, what if you use keywords “properly” in Meta tags? Will your SERP ranking go up? Not necessarily! Nothing will happen to your ranking even if you use Meta tags in the “proper” way.

What should you do when it comes to your Meta-Tags? 

Give up the misconception immediately. Meta Tags has nothing to do with SEO and Google have officially announced it. The time you spend and money you invest in promoting your website on a SERP with Meta Tags is an utter waste.

The best approach is that you should rely on the professional content creation and perfect keyword integration into websites. If you focus on a method that actually doesn’t work, your competitors in Melbourne, Australia will easily take you over. Therefore, rely on contents and titles instead of Meta Tags.

Don’t hire someone to do the “Meta-Tag thing”. Invest on a good article or a blog writer to maximise the meaningful textual content within your website and drive organic traffic towards your website.