Connect with your clients
Times are changing and the way we search is changing too. With the world at our fingertips, more and more people are searching and purchasing from businesses using their mobile over any other device.
Australia has one of the highest smartphone penetration levels in the world, with over 90% of Australians owning and regularly using one. If you are not capitalising on this, then you are missing a huge segment of potential business.
More than half of searches are carried out on mobile as soon as a person thinks of something. Perhaps they want a certain type of food, a certain product or service — whatever it is, they want it now. They open up Google and click on the first thing that comes up when they search.
And if they click on your website and it takes just a moment too long, is poorly formatted or simply isn’t among the top few results that fit on the phone screen? Congratulations! You’ve just missed out on a sale.
Investing in a sound mobile-first SEO strategy will have you accessible and appealing to your customers, wherever they are.