One of the most compelling resources you can utilise to get attention to your website is SEO.One of the most compelling resources you can utilise to get attention to your website is SEO.
Search engine optimisation harnesses the power of resources like Google and gets your business found on the web.
If you want your website to rank you at the top of searches related to your niche, you’re going to want to look at a few elements which will help you gain the upper hand over your competitors.
If you’re like most people, then you’re probably struggling to understand SEO.
Not to worry because SEO is what we live and breathe here at Search Marketing Group, but for most business owners (who don’t work in a tech-related field), SEO jargon can quickly go in one ear and out the other.
We’re sure you’ve looked online for SEO Melbourne tips, and other ideas, you’ve read a lot of information, but you feel it’s all so complicated.
Sound like you?
If so, for this reason, is why we created the following tips.
While these tips can get applied to most search engines, they are first and foremost related to Google (the most popular search engine in the world).
They’re so beneficial, and we’ve made them manageable for you to understand without using technical jargon. Which unless you’re an SEO specialist, as we said earlier, you’ll struggle to understand.
Update Your Page Often
The first matter you should do for your website is simple.
Update it, and often.
By updating, we mean creating content and publishing it regularly to keep your website fresh and keep Google happy. For example, if you have a website which has a great deal of writing, make sure you update the copy and tweak it every so often.
A great way to do this is to set up a blog page on your website. Doing this will notify search engines you’re updating your page frequently, and it’s not a dormant site. Dormant pages and websites drop in search rankings fast and will cause you many headaches down the line.
Integrate Social Media Sharing
On your pages, make sure you link to social media. Then within the confines of social media, pop up a link to your website page here and there.
Search engines look to see if you’re going forward with the standards of online marketing, which include social bookmarking, and more. Without adequate coverage within social media, including backlinks, you won’t get seen as part of the web’s standards for updating pages.
Pay For PPC Advertising With AdWords
Here’s something most businesses don’t know about.
AdWords is a powerful PPC advertising solution. You can pay as low as 5 cents per click, which means you can do so on a budget.
Here’s the best part, and Google doesn’t always want to admit it. When you use their advertising services, you will get a boost in SEO because they lump your site into a category of “relevant” and “up to date”.
SEO is powerful, no question about it, but Google makes their money with advertising. If you fund their company, as small as it may be, you will get a boost in SEO, even if it’s slight. But this boost can give your rankings a huge jump overall.
Utilise the Power of SEO Plugins
If you use WordPress to host your website, you already appreciate the ease of use and design customisation it allows. But did you know it offers a range of SEO plugin options to optimise and track your search engine ranking?
Yoast is one of the most popular options, but alternatives do exist. Some examples of such are All in One SEO Pack, SEO Ultimate, Squirrly SEO or SEOPress (to name a few).
Some web browsers, such as Chrome also offer SEO plugin components.
They all have different pros versus cons and various price points, so do some research to determine the best option for you. And begin to make your SEO life simpler.
Eliminate 404 Errors and 301 Redirects
What is this?
A 404 error is if you click on a link and you get a message telling you the requested URL may be available again in the future, but not with the same content. A 301 redirect get used when a requested resource has been moved permanently to a new URL, and you click on a link, and the link takes you to a web page which doesn’t exist.
Any incorrect, replaced or expired hyperlinks on your page should be removed or updated immediately, as they can significantly reduce your SEO. There are specific applications like Google Webmaster Tools and Atomseo which will automatically highlight any dead links present within your site.
Why is it necessary to remove these errors and redirects?
It’s simple. Very few web visitors will take the time and effort to find the correct link if they come upon an error or redirect message, which can be detrimental to your website because it drives customers away from your site, never to return.
Build Reputable Backlinks
Building backlinks means something on other websites which links directly back to your site. Developing links (both internally and externally) is essential, as they are the number one contributor to a website’s Google ranking.
Some ways to leave a trail of backlinks across the web include guest blogging on other platforms, leaving comments on relevant sites, posting on forums, including your web URL in online bios or promoting yourself on social media.
Successful backlink integration should link to high-value content which applies to the place you are posting it. As the process can take lots of time, we recommend you focus on quality over quantity when planning your backlinks.
Internal links, on the other hand, are hyperlinks within the copy of your website, which when clicked on, takes you directly to another page of your site.
Sound difficult? We’re the experts, and we’d love the opportunity to help.
Optimise Your Website For Mobile
Mobile phones and other smart devices are the most popular way internet users are accessing the web. Which means web optimisation must be adapted to suit. The most significant difference between mobile and desktop web browsing is mobile viewing allows for far less space.
This factor of less space means your content must be cut back, with only the most appealing text and images left visible. Because it appears on such a small screen, your site must be visually captivating with clear directions, easy-to-use buttons and a quick, sleek interface.
Refer Suggested Content to Your Readers
One brilliant way to benefit your SEO is to retain web visitors by linking them to related content on your website. A form of internal linking as we said above.
One Method. Add suggested articles at the bottom of your posts on your website, ones which are either trending on your site, or you feel the visitor will benefit from reading the content. Then they click on the link to get directed there.
Another internal linking method is adding hyperlinks within your blog posts which link to past and helpful content you’ve written.
A third method is to refer audiences to your external work (such as social media platforms or video channels).
Do An SEO Analysis
If all else fails, or as an extra safety measure, employ an experienced and reputable company to assess your current SEO on your site.
Google Analytics is an excellent first step at checking your search engine rankings and overall web status, but an in-depth audit done by a professional SEO specialist is the superior option.
They can fill you in on crucial web optimisation information such as your current performance, keyword research, audience demographics and the ideal way to target your audience. They will teach you how to gain organic growth without having to resort to scammy, paid schemes or unethical tactics.
Ensure Your Content is Up to Scratch
We’re sure you’ve heard the saying, “content is king” when it comes to SEO, but this only relates to good content. If your text and imagery are not rich and error-free, then your rankings will suffer. We recommend you utilise the services of a professional copywriter, editor or proofreader to check your content for mistakes and make sure it flows well.
Additionally, professional help can also be useful in optimising your videos and images to make sure they’re of the utmost quality (regardless of what sort of screen they get viewed on), appealing and targeted for your market.
In the continually changing world of SEO, it’s essential to keep up, or your business will get left behind.
After all, the success of your business depends on it. Don’t allow yourself to get stuck in the past with an out-of-date website, irrelevant content, or poor SEO techniques.
To be successful in your business, you must be easily searchable online, and to be searchable, you must continuously work to improve your SEO strategy. No matter where your website ranking currently stands, there is always room to grow.
If you use the above approaches, you’ll be well on your way to improve your website’s performance on Google and beyond, which means increased sales for your business.
And we guarantee these tips will help.
Please let us know in the comments below if you’ve already applied any of these techniques?
And if so, which have you found most successful?
Oh, and if you believe this article will benefit others, then please share it and share which point from above you found most useful.