Digital and online marketing are generally confused terms but it is interesting to know how they differ from each other. Knowledge of the difference between the two terms is essential to form appropriate marketing strategies for a business or start up.
Digital Marketing Means All Digital Avenues Of Promotion.
Let us first read what Digital Marketing is. It basically refers to the totality of all digital avenues that can be utilised for promotion. Digital marketing is when technology is involved in the making but it is not dependent on the internet.
But how can you tell what is considered digital marketing? We have provided you with this list of examples. They include the following:
- Games: are embedded with banner advertising for promotion of certain product or service
- QR codes
- Video marketing includes promotion through advertising via video ads, viral videos on all social media platforms.
- Content marketing: providing extensive information/content about the product/service is called content marketing because customers build an image of a brand based on the content made available. So the richer content is, the better.
- SMS marketing: using the demographics of target audience, promotional messages are sent to existing and potential customers
- TV commercials: television being the digital medium, marketing campaigns are run through TV ads
- E-mail marketing is another form of digital marketing that is used to gather customer information in order to keep them engaged and retained.
- Mobile Apps: mobile apps are embedded with banner advertising for promotion of certain product or service
- Mobile marketing: with increasing use of mobile phones it is only logical to utilise this as a digital marketing channel. Content or ads are designed for mobile phones to help customers engage with neared location of a business, service or a product.
Online Marketing Means Strictly Internet-Based Strategies
On the other hand, online marketing is any marketing technique that is dependent on a live internet connection to work. What are examples of those? Have a read below:
- Search Engine Optimisation (SEO): using the right keywords that make the product or service appear in top listings on search engines,
- Website: providing all information about the product/service along with information on how to access them is the primary objective of this online marketing tool.
- Display Advertising: online presence on websites, search engines, social media etc.
- Pay per Click (PPC): is another example of online marketing technique to direct traffic
- Social Media Marketing (SMM): popular social media platforms include Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, YouTube and more.
The Techniques Of Each Marketing Method Drives Traffic & Clients
What basically differentiate digital and online marketing are the techniques being employed by each to attract traffic and retain clientele. The difference between the two is vital for business owners to devise their marketing strategy and plan their investments in the marketing channels accordingly. This decision, however, is dependent on factors like:
- Type of business: this would include elements like the size of business, the genre of business e.g. whether it is service or product based.
- Industry/field of business: this would define the competition and hence the marketing strategies employed by competitors
- Availability of funds for marketing: a lot of marketing planning is dependent on the budget allotted or is available for marketing
- Marketing goals and objective: what is the expected outcome of a marketing activity matters and therefore is an essential factor in considering what marketing technique to adopt.
- Target audience: the target audience for a product or service will greatly outline the types of channels that can be most effective for marketing. Based on the demographics of the target audience, businesses can choose which digital and online marketing tools to go for.