One of the most important factors when it comes to maximising the potential of your SEO is to work on the “On-Page” side. If you master your On-Page SEO, you will improve organic traffic, convert more leads into sales and improve your rankings on Google. However, we do understand that there a lot of factors there to consider and you can be overwhelmed by all of it. This is why we recommend that you read our On-Page SEO Checklist:
Check Your Content:
Content is one of the tricky ones that you have to manage. The best way to go about it is this: make sure that it is not duplicated across your own site, as well as other sites. Secondly, ensure that the readability for your clients is simple, and finally, the quality of the content itself. You want the best for your website and while it can be hard to get, you can follow this guide to help you ensure that your content is up to standard:
- Make sure that your content is 100% completely unique and fresh
- Have a transparent and structured flow
- Use headings, sub-headings, use bullets (like, right now!) and highlight key points
- Don’t overkill it with the keywords. You don’t want the problem of keyword stuffing
- Have a call to action sign to get users to act on your page (this can be a form, contact details, a checkout service or a sign up)
- Keep your content thick (with large paragraphs and such) as this will keep your clients on your site longer
Keyword Your Website:
We are not only talking about keywords in your content. We are also talking about all the little bits that make up the big picture. Make sure that you add your keywords to titles, URLs, meta-tags, descriptions, anchor texts, images and videos and so forth. Optimise this all and you will get a larger range of traffic coming in.
User Engagement Is Vital:
This means not only having high-quality content on your web pages but also having Web 2.0 features to keep users engaged on your site. Videos, images, graphics. These are all vital to ensure that your users are staying on your website longer. The longer your users stay on, the more Google recognises there is something to stay on for and therefore, the higher rankings you’ll get. Get active to keep your users on your website.
The Social Media Factor:
Google loves social media. More so, it loves social media engagement. Getting a high amount of “shares” and “retweets” is all good and fine, but it won’t help your SEO. Google wants customers to get engaged with your content. That is why, we recommend including social share buttons on your website (especially for your blogs), so your clients can engage with your content – and engage with others in the process.
(Slow) Speed Kills:
The longer your page takes to load, the longer your users have to wait, the more likely they won’t come back to your site. You have to keep your loading speed at its peak at all times. How do you do that? Simple really:
- Reduce the server response time
- Reduce redirects & plugin counts
- Reduce the browser caching
- Compress image sizes
Use Internal Links (And Fix Them):
When it comes to internal links, make sure that you use it to link to prominent pages on your website to help boost its relevance. There are always pages that are worth more than others, so it vital that you provide that to your users (as well as Google itself). More importantly, broken links (both internal and off-site) can be damaging for your website. Make sure you take the time to repair them so you get a perfect flow. This leads to…
You want to keep users happy on your site when it comes to finding out what they want to know. How do you go about that? Making navigation simple and easy. Use menus, search engines on your website and create a user sitemap, so if your clients want to find something, they can. This works well in tandem with the user experience point above.
Be Accessible and Indexed:
If your website is not indexed on Google, you won’t get any rankings whatsoever! So before anything else, make sure that you check your robots.txt file, XML sitemap and HTTP status codes. From there, look to guarantee that search engine crawlers are indexing all of your website’s pages. Without it, don’t expect to be found on Google soon!
Want Google to know that you’re a legitimate business? Simple – be personal and provide your users with contact information, even if it’s just an email. Make sure that your users can see that you’re real and that Google knows that you’re here to make business.
Be Optimised For Mobiles:
Remember that this is 2017 – people use their mobile phones for searching more than their computers. You have to ensure that your website is optimised for mobiles (as well as tablets) and ensure it is a seamless responsive transition. Plus, you open up a new market by reaching out to people whenever and wherever.