When you are running an e-commerce website all you want is for your website to generate revenue for you. How do you make that possible? The most effective way to achieve this is to employ search engine optimisation to your advantage and have a strategy around it.

What would optimising your e-commerce website with SEO do for you?
It will enable the search engine spiders to find your website and rank the page relevance making it appear on top of the search engine results. Optimisation, however, is an on-going process that involves regular maintenance and testing plus performance monitoring.

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Business Analysis for target market is the first and foremost step that you need to take for an operative SEO strategy. This analysis would include website analysis, competitive analysis and keyword nomination:

  • Website analysis is all about analysing the keywords, code and text on your page to assess your website’s position on search engines.
  • Keywordspy.com and Semrush.com are examples of tools for conducting competitive analysis of content keywords and engine rankings. Using these, you should be able to assess the rankings and content keywords of competitive websites so that you can pick a search engine positioning strategy accordingly.
  • Keyword nomination determines how you think your customers or target market customers would find you; what would they type into a search engine to find your website.

Phase Two of your SEO strategy should be all about keywords research and development.
This would base on the keyword nomination we just talked about above. Here you conduct an analysis of keywords by reviewing competitive lists and other applicable industry sources that may be available. Look for the volume of websites competing for a targeted keyword. Arrange your keywords and phrases, singulars, plurals, spelling mistakes and so on. For example, a certain keyword may be commonly misspelt by users and you should be able to identify and use it accordingly. Google tries to correct terms when searching, so you need to vigilantly adjust to that. You must monitor your ranking performance in order to achieve the targeted ranking for your e-commerce website. The best way to go about it is to conduct a baseline and track your process all along the way. Any progress on your website traffic is a positive indicator of your website’s ranking.

When we talk about search engine optimisation for websites; the most important factor for focus remains the content as content is critical.
Let’s take a look at some tips for content optimisation and submission:

  • You should create page titles and meta tags. It has been proved that keyword-based titles set a page theme and set a direction for your e-commerce website’s keywords.
  • Placement of strategic search phrases on pages is important. You should integrate selected keywords into the e-commerce website source code and existing content on designated pages. Make sure that you use related words as part of your keywords as this would help give an introduction to your page.
  • You should consider submitting your e-commerce website to directories or get links back to your site automatically.

Always keep track of your campaign – this will help you in developing and adapting your strategy to stay ahead! 
Last, but not the least, you should keep a track of the performance of all the programs that you used in the optimisation of your e-commerce website.
Also, it is only necessary to modify the content and keywords as you go along in order to maintain the search engine rankings and hit the target customer base.