If you are looking to truly expand on your SEO campaign, you need to go the full distant and commit to optimising on every possible part of your website. One of areas that you should look at when it comes to SEO is your blog. Blogs are a vital part of many businesses and sites and it is important to maximise its use as much as possible. As experts in the field, we are here to provide you with the methods to optimising your blog.
Maximise Your Keywords.
Once you have researched and nailed down the keywords that is going to generate higher organic traffic (and improve your SEO), you can begin maximising them in your blog posts. Including them in (but not overstuffing them) will help you optimise your blog post and bring in organic traffic.
Utilise Every Section.
Utilise your keywords throughout your post, including headings, subheadings, and the body, but also make sure to include it into your anchor text, title tags and meta descriptions. These little adjustments will have a massive impact on your blog’s organic reach.
Optimise Your Images.
When you upload your photos, don’t just throw them up: SEO them, by putting in keywords into the file names, alternative text and into the description. This optimisation will help when it comes to natural SEO.
References To The Links.
What makes strong SEO? Links and backlinks. The same logic applies to blog posts. If you end up using links to other blog posts or sites, it is important to establish a link between the two. This will help with optimisation, as well as being authority and reputation online (See if you can spot our links to our sites!).
Connect With Social Media.
If you are not maximising your social media accounts, you are missing out on a massive opportunity to expand your natural and organic reach. Promote your blog through all your social media accounts (Twitter, Facebook, LinkedIn, Google Plus). Much like reference links, you helping establishing your blog as an authority online.
Following these five steps will see your blog establish itself online and make use of your SEO campaign to its maximum effect. Do not waste this opportunity.