Achieving soaring ranks on the world’s number one search engine, Google, is a dream for many SEO Melbourne specialists, but with each passing day, Google is trying to ensure that only the best websites that are authentic and safe to use are made available to internet surfers. Websites that do not meet with Google’s SEO requirement are then penalised without any prior warnings.

To do this, google has introduced many algorithmic updates in the past and is now launching their updated versions to keep a check on the millions of websites that have mushroomed in the past several years. This is not limited to just one country or a city like Melbourne, rather, Google carries out these updates all over the world.

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Take penguin update as one such example. It was the second algorithmic update that followed the Panda update. The Penguin update was launched in 2013 and was more effective in recognising and eliminating corrupt and invalid websites. These websites are then penalised, without the owner’s knowledge. If your website gets penalised by google, you can only know if you observe a sudden decline in the number of visitors that your website had previously been getting.

Checking for penalties in a penguin attack is different. You must check for keywords that you had been using for building backlinks. It indeed is true that if you have more backlinks, your website will get more prominent, but certain website owners try to trick google by using dubious backlinks. This suspicious activity is immediately caught by the penguin algorithm and in turn, penalised.

You can protect yourself from such an attack in the following ways:

  • Maintain a healthy Backlink profile: Google Penguin update usually checks for backlinks that are bogus and eliminates them. To protect your website from any such attack, check your backlinks and get rid of false ones.
  • Check your keywords list on Search Engine Result Page: Constantly observe your websites keywords that are bringing you audience to your platform, on a SERP. If you observe even a minor drop in the number of website visitors, your site might be on Penguin update’s radar.
  • Generate fresh content: ‘Content is King’, these words said by Bill Gates in 1996, now seem appropriate keeping in view Google’s demand for new, updated content. Google loves to analyse fresh and genuine content. The SEO Melbourne content on your webpages is responsible for piling in an audience. Make sure you constantly update your website with new content every once in a while.

These steps can save you from Google’s punishment, but if your website has already come under attack by Penguin update, then another very similar strategy should be used to recover your website. It is possible to recover from Penguin attack but takes time.

  • You will need to create a database of all the links in your website, this can be done by using tools such as Google Webmaster.
  • Analyse the good links from the bad ones and try to remove such unhealthy links.
  • You can remove bad backlinks by using the Google disavow tool. The disavow tool, as listed by the searchengineland.com website, is a tool that is used by the website owner to request a Webmaster to remove invalid links that are spamming their backlink profile. By doing so, a website owner is reducing their chances of getting attacked by the Penguin update.
  • After thoroughly cleansing your website, a reconsideration application is then sent to Google, which will reinvestigate the matter and lift the penalty if your website is found to be free of spamming links.

Recovering your SEO content in not just Melbourne, but around the whole world is a complicated business.  While optimising your website for Search Engines, make sure you do not over stuff your content with keywords, and keep the use of unnatural links to a minimum. Taking just a few but careful precautions can save you the trouble of going through a penalty imposed by google.