Similar & Duplicate Pages: How They Effect Your SEO & Website

You might have noticed that when you read some content on a website’s page, you might have seen it before. Don’t be shocked. This happens. A lot actually. And when it happens, you know the website is in trouble.

Copying content is a big no-no, and when it results in having similar or duplicate pages, Google won’t stand for it. So part of the algorithm that Google has ensures that when similar or duplicate pages are created across websites (whether one has copied it off another – it doesn’t matter who), Google will seek to punish those. By damaging the most important thing for a website: their Google rankings.

Similar Or Duplicate Pages Will Result On A Drop In Rankings. 

Duplicate pages can have a very negative effect on SEO ranking, resulting in your website dropping badly in rankings. However, it is almost impossible not to have some duplicate pages on a site dedicated to a single topic. We know it’s tricky, because there are many businesses that share the same industry, and therefore, the same topic. So how do you go about ensuring that your duplicate pages or similar pages don’t cause problems? There a few ways to deal with this.

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Session IDs, print friendly versions, and URL parameters all can create duplicate pages.

You can set up a 301 redirect that allows all identical pages to merely redirect to a single URL. Second, and less labour intensively, you can use a canonical tag. This tells search engines which page of several duplicates is the important or main one. You can add this tag to the HTML head of the page. It’s a fast and easy way to tell crawlers how to analyse duplicate content.

Page Hierarchy Can Ensure That Your Google Rankings Won’t Suffer That Badly 

Google recently updated their patent on software that analyses page hierarchies and URL structures. This suggests that page hierarchy will continue to be a factor in SEO for the foreseeable future. There are a few reasons to give your site a clear page hierarchy and structure.

  • User Experience Matters As It Will Help Your Rankings.
    First, it makes the user experience better for people.
  • Bots Will Understand That Your Content Is Legit.
    Second, it makes it easier for bots to crawl your site and quickly grasp what the content is about.
  • The Links You Have Will Help You.
    Last, it ensures that you will get more site links on google. That is, underneath the link to your page in search engine results will be several links to different category pages.

How can great page hierarchy be accomplished? Make a flow chart or outline. Group like pages under a single category and give each category a landing page that links to the subpages. Try to maintain shallow depth, which means that every page on your website can be accessed within three clicks. This will help you with any duplicate or similar pages you have on your website. 

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