In the current digital world, virtually all businesses have a website that they use to advertise their products and services as well as process orders. Competition is stiff, and only the best succeed in achieving their sales goals and objectives. Research has proven that the most successful businesses in Australia have mastered the art of getting as much traffic as humanly possible from various search engines such as Google and Bing.
Today, we will look at five simple ways to drive more traffic to your website.
Focus on On-Page SEO
On-Page SEO refers to tactics that are performed on every website page to ensure that each of them ranks high and hooks more visitors. One of the most powerful tactics in this category that you can apply today is creating high-quality content that is relevant to the target audience and posting it on the site. In addition, make sure that each page has a meta description that describes what it contains to motivate users who come across your site URL to click on it.
Leverage Landing Pages
Create professional landing pages for every product or service that you are offering and advertise them on social media platforms such as Facebook and Twitter. You can also distribute the specific links to these landing pages via your email list to get as much traffic as possible. Apart from driving traffic to the website, these landing pages have the potential of increasing conversion rate since they have all the information that the user needs to learn more about the product and convert.
Post Hashtags on Social Media
Unlike in the past where only a handful of companies used social media for marketing, now, hundreds of businesses have dedicated pages that they use to achieve the same goal. Well, posting graphic images and videos that describe your business can assist you to get traffic, but if you want to stand out from the crowd use hashtags.
Add the hashtags on every post that you publish on social media to expand your reach. They will make it easy for new and existing followers to identify your content. Try out different hashtags to find those that suit your business.
Get Listed in Online Directories
Most customers will first check reviews posted by other customers before making a purchase. Position your brand for success by being listed on various accredited review sites and online directories such as Yelp. Make sure that you provide accurate information about your business when creating a profile and include a link that users can click on to visit your site directly. While there, respond to feedback, both negative and positive, posted on the platforms to show other potential customers that indeed you care about them.
There is a multitude of ways that you can use to get more traffic to your site, but these are the best. Go an extra mile and hire a digital company to monitor the performance of each tactic to know if you are headed in the right direction. Remember in business, with the right mindset, personnel, and knowledge; the sky is the limit!