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With over a billion users worldwide and millions of active users each and every day, YouTube should be a priority in your digital marketing mix. A third of all online activity involves watching videos and one in two Australians are on the platform at least once a day, meaning that this is where many of your customers are spending a majority of their time.
Unlike many other social media platforms, YouTube’s viewership is incredibly engaged with what they are watching. While on other apps, your ad might get lost in the act of mindless scrolling, Youtube users are searching for something specific, seeking out information or entertainment. When they see your ad, they absorb it.
You don’t just have the potential to reach a huge audience — you can get your message across to a huge engaged audience. That makes a difference.
Ready to dominate the digital sphere with YouTube advertising? Talk to one of our YouTube specialists today at 1800 732 724 and get started!
A solid Youtube advertising strategy can help get more exposure for your brand. Search Marketing Group will help you get there.
We identify opportunities for video content, aligning your advertising with content that your target market is more interested in. By looking at the niches your business belongs in and your customers frequent, we can create a custom marketing campaign that ensures real ROI and superior sales.
First, we get to know you and your business. Each one of our customers has different goals in mind when it comes to YouTube advertising, so it is important to make sure we have a firm grasp on what you need.
Then we get to know your audience — who are they? What do they like to watch and when do they watch it? This helps us advise you as to what kind of ad you need, who we should target and how.
In general, the most effective types of videos for businesses are customer testimonials, product demos and tutorials. Your customer wants to find out more about your business before they decide on purchasing — why should they pick you out of all the other companies out there?
Over the course of the campaign, we use our data and analytics to tweak it as needed and reach more customers and maximise your returns.
To get the best results, you will need to ensure that your video is well-optimised.
Already doing video SEO? If so, we can integrate your YouTube advertising strategy to complement it and drive even more conversion.
Choose what type of content you want to create with the guidance of our social team and we can help boost it.
Want to bring your brand to millions? Talk to one of our video strategists today by calling us at 1800 732 724 or leaving us a message.
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