When it comes to SEO, it is important to understand how it works and how it can work for your Melbourne business. An SEO campaign is basically a combination of the following analysis that is conducted in order to achieve higher search results rankings on popular search engines:

  • Analysis of data
  • Analysis of consumer trends
  • Analysis of search engine behaviour
  • Analysis of the competition

Whilst there could be a thousand ways to go about it, here are some best facets of SEO to maximise your campaign.

Your Goals Will Define Your SEO Campaign: Focus on what you want to achieve! 

Focus on what you really want to achieve from the SEO campaign. This would give your campaign a direction and help you with the relevant or targeted keyword search. For starters, using White Hat SEO or good SEO is what the experts use for reliable results while complying with Google’s rule and regulations.

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Competitive Analysis: See how your competition is getting ahead…and then think outside the box!

Once you have rich information about what SEO tools the competitors have in ploy you can devise your SEO campaign in the most realistic and result-oriented manner. This is a healthy way to ensure that resources and efforts are not wasted

Targeted Keyword Research: Understand your keywords and master them to get the best out of them. 

When choosing keywords for SEO maximisation, consider all keywords that could possible link to the product or service on your website focusing on your goals. The best practice is to look for general keywords first followed by related long tail keywords and further long tail keywords related to each of these. Just like in sets and probability trees, these pattern of relevant keywords can be repeated numerous times to explore maximum keyword opportunities. This would result in the discovery of most targeted keywords that are easily ranked higher. Make sure you include lateral keywords which carry the same meanings as target keywords.

The Quality of Page Content: Remember that being unique with content can make the difference between success & failure with your keywords.

Content is the key! To gain higher SEO rankings it is important to post quality content on your web and keep improvising on it. Popular examples of quality content could be infographics, fact sheets, informative videos and practical use tutorials and articles. It is all about keeping it as informative and original as possible. The kind of content you put up will define your website to search engines which will ensure that your page is indexed in the right category of keywords. Knowing what your website is about, other webmasters will also want to link to your website.

Optimisation of Page Elements: Every little bit counts to maximising your website!

HTML page elements including the Page Title, Page Headings, Link Anchor Text and Image Alternate Text should be optimised so that the search engines and users have a fair idea what your page is all about. The first and foremost crucial element of your HTML page is the Page Title and it should include the targeted search items terms in the form of a sentence. Watch out for repetition! Do not use a string of keywords or one-word keyword phrases merely repeated several times. Next is the Page Headings which should not only be formatted using H1, H2, H3 tags but should also contain targeted search terms for SEO maximisation.  Link building to other pages on the website is also an effective tool for gaining SEO benefits. When using images, try optimising Alt attributes of the images and include targeted keywords especially where the keywords somehow bear relevance to the image/images.

Remember! It is also important to monitor your campaign in order to track results and evaluate the success of your SEO campaign.