Search Engine Marketing or SEO Marketing is all about acquiring targeted traffic originated either from organic unpaid search listings or paid advertising listings. The role of an SEO marketer is to increase rankings on search networks by devising the suited content and keyword strategy and execute link building.

An SEO Marketer manages campaigns on all SEO marketing campaigns on major search engines for maximisation of revenue.

Their tasks will continue to encircle the major goal of maximising ROI. However, there are a number of related tasks that they will have to perform in order to achieve this goal.

  • Understand marketing objectives and analyse industry competitiveness, market trends, business niches, product and brand attributes
  • Web page optimisation
  • Keyword mapping
  • Keyword research and analysis
  • Conduct local SEO marketing campaigns
  • Know all about SEO industry trends
  • E-commerce systems
  • Know and apply advanced SEO tools to the business advantage

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They lead the way in ensuring that the website is up to date with everything…
The role of an SEO marketer is to ensure that the website is designed to an optimal level which ensures proper linkages, in-depth keyword analysis, and competitor research and so on. It is, therefore, their duty to conduct an audit for the existing website or page and run it for site errors. Once identified, these errors should also be rectified and taken off from the web page. This audit is, however, an ongoing exercise that should be carried out on a regular basis to improve the website. The SEO marketer should have complete command over all advanced SEO tools so that they can apply them to the business’s advantage.

They stay ahead of the game to ensure that the website is constantly optimised…
SEO industry trends change rapidly and it is important for businesses to keep up with the latest market trends and this is what an SEO marketer does for businesses. Also, a good SEO marketer would know that your website needs to be optimised for use on mobile phones as a larger volume of consumer base now uses their mobile phones to search and buy products.

They will help establish your brand online…
Branding is also a major activity that an SEO marketer is supposed to execute. They are expected to establish the brand’s identity and unique position in the market through content and relationships of course. Content marketing is also a major role that SEO marketers play when working for a business.

They will look to maintaining the high standards of your website so you get results…
The website needs to be designed and maintained such that it attracts traffic and thus generates returns on investment. SEO marketers ensure that the website contains all relevant keywords, links and rankings to drive the desired traffic. They will also make sure that your website it desirably integrated with popular social media for generating higher traffic and for increasing your website’s credibility and ranking on search engines.

They will help you guarantee that your e-commerce business is running at its best…
If you are running an e-commerce website, it is important that the e-commerce systems/ processes are running smoothly. For instance, the product selection and check out process should be smooth for users and this is what an SEO marketer vigilantly looks after.

SEO marketing has become so vital to the brand building for businesses and online retailers that the role of an SEO marketer has become extremely important. Organisations may have different designations for people who perform SEO marketing for them, for example, digital media experts, SEO content marketer, e-commerce strategist and so on. Their basic job function remains SEO marketing for business.