Flow metrics are the latest obsession of SEO masters, and it’s easy to see why. While trust flow, citation flow, and domain authority are all similar concept, there are subtle differences. Understanding these phrases will help webmasters that want to master their field.

• Trust flow is the measure of the trustworthiness of the domains that link to another website. When a website has earned trust, their link will need more.
• Citation flow is simply a measure of the number of links, with no regard for the relevance or authority of these.
• Domain authority is a measure of how a website will perform in search engine results.