For those who checked out our “What does 2016 have in store for SEO?” blog post, we touched on the growing influence of voice searches. The growing use of Siri and Google Now means that people more than ever are conducting searches with their mouths rather than their fingertips.
What is voice searches?
Apple’s Siri and Android’s Google Now are the prime leaders in the new age of voice searches. These audio commands are designed to make things easier for clients with straight and effective search results. You ask the question that you want, and get the response and search results right after.
The popularity of these audio commands has forced search engines to alter the way that commands are interpreted. There is an ongoing process in which this is happening, and search engines are constantly evolving to the changes. This has forced businesses to think along the same lines.
Voice searches will shape the future of SEO techniques and will put pressure on businesses and marketers to alter their search engine marketing approach. But how to stay on top of it all? Here’s how:
Natural language will set the groundwork.
The key difference between typing a search as opposed to voicing a search is the nature of the language used. While you would merely type “coffee Melbourne city”, you would ask the question: “where to go for coffee in Melbourne?”. Voice searches do not rely on classic keywords, and it is here that marketers and business owners have to alter their approach to how customers have to find them. Business owners have to think about what kind of questions and what casual words will be asked and how their site has to respond to it.
Questions, not words will lead the search.
The focus here will be on integrating “who, what, where, why and how” into marketing campaigns. Questions are natural when it comes to voice searches and it is important that business owners now focus on bringing up questions in their searches as opposed to merely just keywords. A marketing campaign with “who, what, where, why and how” involved will see a higher return in search results and visitors.
Content in a natural voice.
Voice searches also influence website content. Very formal and focused content will not be exposed as vibrantly as more conversational content. Business owners and marketers must make sure their content and brand sounds more like “everyday” language, as opposed to more formal voices. Picture the language your customers will use and build your content from there.
Don’t worry, there is still time.
Do not fear that you are behind the eight-ball. Voice searches are on the rise, but you still have time on your side to ensure that your online marketing can make the alterations that it needs.