Every business owner in Melbourne is looking to maximise his profits in the highly competitive market conditions. SEO is an effective marketing strategy that small, medium and big business enterprises adopt to optimise their website’s performance in search engine results and gain maximum visibility.

SEO improves the volume and quality of the traffic a site gets via natural or organic search results. This process involves enhancing the internal and external aspects of a website to achieve the marketing goals. The benefits of a well-planned SEO campaign are many. But, the question that remains in the mind of various business owners in Melbourne is that can there be any disadvantages to SEO. The answer to this question is yes. All marketing channels have their advantages and disadvantages, so does SEO. But, its advantages are sure to outnumber the few disadvantages. Here are some of the disadvantages of SEO:

Takes Time– It is a slow and time-consuming process before you see the positive results. You will have to invest a lot of time daily. This process is not for businesses looking for immediate results. For, new sites, the outcome may take months to accomplish. Also, it will take a long time to achieve Return on Investment (ROI) from your efforts. Small businesses in Melbourne may not prefer it as they need good revenues in the short term to fund their continued operations.

5 Ways to improve your website SEO

There seems to be an endless range of theories on how to get traffic to a website, but ultimately the online world is really quite similar to the offline world. If you have something people want and they know how to find you, then you have a good chance of success. Here are 5 ways that SEO can really help your website become the success it deserves to be.

1) Use the Right Keywords
Anyone searching for goods or services online is most likely to use a search engine, and they will use whichever words seem right for what they’re looking for. They might not get the search just right, but whatever they type in will determine what they find. Therefore you need to consider what your ideal customer might type, and not simply what you would type. If you’re a window cleaner in Melbourne, for example, then you would certainly include ‘Melbourne’ within your SEO keyword strategy, and also short phrases such as ‘cheap window cleaner’ or whatever people might type. This is critically important for your website.

2) Keep Everything Related and Relevant
It’s a good idea to include plenty of information on your website, as the more you have then the more there is to be noticed. Yet bigger is not always a guarantee of success, and it’s crucial to make sure that your website is focussed on things which are related (at least in some way) and relevant to your visitors. For a Melbourne window cleaner (or any Melbourne business), it’s certainly fair to assume that the weather and news in Melbourne could be of interest, so do include these things. Yet if you add a page on rock-climbing in Africa, then both your visitors and the search engines will probably be less than impressed.

3) Include Relevant Links to Other Websites
If you are connected to plenty of other websites which relate to your own field, then this will be noticed by the search engines. Your website will be considered much more relevant to Melbourne, for example, if you have links to other Melbourne businesses and organisations.

4) Update and Expand Your Content
Search engines love to see an interesting, useful website, with plenty of focussed and relevant information that changes and grows. Therefore your SEO must play to this, and receive regular updates and changes. If a website doesn’t have any activity for a few weeks, then no matter how interesting it is, it could be left behind as it’s considered a little out of date.

5) Consider Off-Page Optimisation
Most people think about ‘on-page optimisation’, which is about your visible website content. The other aspect that search engines look for involves how many other websites are linking to yours. Off-page optimisation refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. If you make your website relevant and trusted (perhaps by providing useful local information to Melbourne, for example), then there’s more chance other website owners will link to you and your off-page SEO is also increased.

A crucial SEO mistake to avoid.

Similar & Duplicate Pages: How They Affect Your SEO & Website

You might have noticed that when you read some content on a website’s page, you might have seen it before. Don’t be shocked. This happens. A lot actually. And when it happens, you know the website is in trouble.

Copying content is a big no-no, and when it results in having similar or duplicate pages, Google won’t stand for it. So part of the algorithm that Google has ensures that when similar or duplicate pages are created across websites (whether one has copied it off another – it doesn’t matter who), Google will seek to punish those. By damaging the most important thing for a website: their Google rankings.

Similar Or Duplicate Pages Will Result On A Drop In Rankings. 

Duplicate pages can have a very negative effect on SEO ranking, resulting in your website dropping badly in rankings. However, it is almost impossible not to have some duplicate pages on a site dedicated to a single topic. We know it’s tricky, because there are many businesses that share the same industry, and therefore, the same topic. So how do you go about ensuring that your duplicate pages or similar pages don’t cause problems? There a few ways to deal with this.

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Session IDs, print friendly versions, and URL parameters all can create duplicate pages.

You can set up a 301 redirect that allows all identical pages to merely redirect to a single URL. Second, and less labour intensively, you can use a canonical tag. This tells search engines which page of several duplicates is the important or main one. You can add this tag to the HTML head of the page. It’s a fast and easy way to tell crawlers how to analyse duplicate content.

Page Hierarchy Can Ensure That Your Google Rankings Won’t Suffer That Badly 

Google recently updated their patent on software that analyses page hierarchies and URL structures. This suggests that page hierarchy will continue to be a factor in SEO for the foreseeable future. There are a few reasons to give your site a clear page hierarchy and structure.

  • User Experience Matters As It Will Help Your Rankings.
    First, it makes the user experience better for people.
  • Bots Will Understand That Your Content Is Legit.
    Second, it makes it easier for bots to crawl your site and quickly grasp what the content is about.
  • The Links You Have Will Help You.
    Last, it ensures that you will get more site links on google. That is, underneath the link to your page in search engine results will be several links to different category pages.

How can great page hierarchy be accomplished? Make a flow chart or outline. Group like pages under a single category and give each category a landing page that links to the subpages. Try to maintain shallow depth, which means that every page on your website can be accessed within three clicks. This will help you with any duplicate or similar pages you have on your website.