Now that we are deep into 2016, and as professionals in the world of SEO, we know what is going to unfold this year when it comes to a business’ favourite online marketing technique. We understand what is about to happen on the horizon and have lined up five trends that might change and alter SEO in 2016.
Mobile-Friendly sites are vital.
This should not come as a surprise. Mobile internet usage boomed in 2015 and will continue to do so in the new year. Therefore it is vital that websites have their own “mobile” friendly sites to ensure customers and users have easy navigation and conversions. Not having one will cost you and your business more than you think.
Local Search is going to dominate.
Linking back with mobile searches and the boom of mobile searches, expect local searches to hit new heights this year. People were already searching the internet around their areas for all their search preferences and this trend will continue in 2016. There is fix now on individuals staying local and it is vital that websites can provide that service or reach out to these areas.
Google’s Penguin Update.
Google’s most well known algorithm update is back after a four-year hiatus. Initially launched to combat bad link building, and “black hat” tactics to boost site rankings, the search engine giant is bringing it back for another clear out. Except this time, it will be “real-time updates”. This means that sites won’t have to wait for months for Google to recognise these negative tactics. You’ll get caught out now faster than ever.
Perhaps the most significant influence in SEO this year: voice searches. From business owners to marketers, everyone must be prepared for the high use of audio commands, courtesy of Siri and Google Now. People are beginning to rely heavily on these features due to its simplicity and quick-fire effectiveness. Therefore, businesses must be prepared for the fact that users will use more conversational tones than formal. You will have think about how people are going to speak now, and how they will ask for information.
Notice that when you begin typing a question in Google’ search bar that it already has come up? That is because people nowadays are asking more questions in searches that merely keywords. Therefore, curving your search engine marketing to focus more on questions than simply keywords will take up a lot of time, but also be extremely important.