Any business, website, or platform knows the importance of an online presence. If you’re one of the many who are looking to increase this presence, you might be wondering whether SEO or Adwords is the best option for you.

SEO will allow you to increase your ranking in Google, but Google Adwords as plenty of benefits as well. Below, we’ll tell you all about both tools and which one is better for you.

Adwords

Let’s start with Adwords, which you might have heard of as Pay Per Clicks. The great thing about this tool is that you can be exposed to a large number of people in a relatively short amount of time. All you have to do is create your ads and have them running to get a return on your investment.

Another benefit of using Adwords is that you can gather a large amount of data while your ad is running. Using Google’s analytics, you’re able to see how well your ad is doing compared to your past ads, and you can see what people are saying about you.

One of the only real downsides of this tool is that you have to pay for the service. Not only this, but if you’re in a competitive field with competitive keywords, it can cost you quite a penny per click. You might not get a large return investment in these circumstances. Of course, there is some Adwords training available for those who don’t consider themselves to be experienced enough in the subject.

SEO

The main advantage of SEO is that it’s free. Compared to other marketing techniques and tools, all you really need is a skilled writer to pull this off wonderfully. If you really want to take advantage of SEO, you should release content onto different parts of the internet; that means you should be creating content across many different platforms, and you should connect all of it back to your main website.

With Adwords, there’s limited space regarding the number of ads you can create; but you don’t have these limitations with SEO. Since it uses targeted search terms, you can be easily found on Google by anyone who’s looking for the content you’re providing.

The downfall of using SEO is that you have to work hard and long before you see results. Once you do, though, it’ll be like a snowball effect. More and more people will be able to find your content and you’ll be running efficiently in no-time.

While you can’t see exactly how well you’re doing with SEO like the way you can with Adwords, if you have a better understanding SEO, you’ll be able to increase the chances of increasing your ranking on Google.

Conclusion

If you’re one of the many who wants to improve their online presence, you should be considering whether or not you want to invest in Google Adwords or in SEO. Overall, Adwords might be better for people who are looking for short-term solutions; however, SEO is best for those who don’t want to pay for their advertising and who are comfortable with seeing their ranking improve slowly in Google.

If you want to find out more information about Google Adwords, otherwise known as Pay per Click, or about SEO, then read our above guide.