SEO, or Search Engine Optimisation, is a long-term strategy that requires effort and the ability to be on your toes. It is the reason that certain businesses dominate their market and get the lion’ share. Over the long term, it is cost effective and provides all businesses with an opportunity to grow.
But what is SEO? And how does it work for businesses? To make it easy, we’re going to talk about it, like we’re talking about everyone’s favourite dessert: a pie.
SEO Is Like A Pie – And The Google Algorithm Is The Masterchef
Picture SEO like a pie. You require the best ingredients for the best results. So the better the quality of your ingredients, the better tasting the pie.
And picture search engines such as Google like Masterchefs – they taste it and give it a rating they think it’s worth. How does Google tell which one is worth more (or in this analogy, tastes better) than another?
It has an Algorithm – a complex mathematical formula – that analyses every aspect of a website so it can provide users with the best websites for what they are searching for. The better the quality of your website, the higher you rank, the more users visit your website. And to get those high rankings, you have to “optimise” your website with the best SEO “ingredients”.
The Pastry And The Filling
As we mentioned, think of SEO as a pie. And there are two key creations to any pie: the pastry and the filling inside. When it comes to SEO, you need to combine the best ingredients to make the best creations, therefore giving you, the complete pie.
When it comes to the “Filling”, let’s refer to this as “Onsite” SEO – stuff that is on your website’s infrastructure and that is visual to the audience (think of this as why users are coming to your website – they wants to taste the filling!).
For the “Pastry”, think of that as “Offsite SEO – which is how your website is referred to from other online sources (Just like the crust tempts people to come in and taste the pie).
Combine the two and you get the perfect pie. Combine both Onsite and Offsite SEO and you get the perfect campaign that will bring your rankings up in Google.
The Ingredients For The Perfect SEO Pie
When it comes to making the best creations for your SEO pie, you have to get the best ingredients. For your SEO campaign, it is a combination of all these little bits that will give you the complete picture. You have to make sure every aspect is perfect so you get the best end result.
So when it comes to Onsite SEO, you need to get the following:
- Targeted Keywords that your audience uses on Google
- High-quality content (with those keywords) that draws your audience in, keeps them there and makes them return for more
- The design of your website and its responsiveness to multiple platforms (Computer, Tablets, Mobile phones!)
- User experience and how simple your website interacts with your users
- The website infrastructure – also known as the technical stuff – which includes the domain name, the meta tags/description (the snippet you see in Google describing the website), the internal links between pages, the URL names and the speed in which your website loads
For Offsite SEO, you need the following:
- Links from valuable other sources, such as blogs, news websites, reliable businesses, online directories and so forth. Links help build trust with Google’s Algorithm that you’re an authority and trustworthy site
- Active social media profiles. They work similar to links; the more active you are by engaging clients, the more likely you get people in, the more likely Google knows you’re a legitimate enterprise
- Customer reviews. The better your reputation in delivering your services/goods, the better Google ranks you. Google only wants to show the best sites to its users, so you have to be the best in what you deliver
Mix This All Together And You Get Ranked
By mixing together all the key ingredients for both onsite and offsite SEO, you will get a complete campaign that will guarantee results on Google. Think of it as baking: the more effort you put in, the better ingredients you use, the better your pie will be. Google is the same. It sees everything come together and knows that the better quality your website, the better results they will give you. So next time you think, “what is SEO and how it works”, think of it as a pie and begin the baking process.